Print 66 comment(s) - last by robinthakur.. on May 6 at 11:20 AM

Steve Jobs' "magical" device continues to sell well

Many people weren't sure what to make of the Apple iPad when it was introduced by Steve Jobs in January. The iPad was meant to dive into a market that has largely failed to gain traction due to the use of Windows-based tablets and convertible notebooks that were never built from the ground up for touch-based input.

However, Jobs must be grinning all the way to the bank because his "magical" iPad has indeed found an audience and is continuing to burn up the sales charts. Apple sold 300,000 Wi-Fi-only iPads on launch day, 450,000 by the first week, and 500,000 within two weeks of launch.

Now that the iPad 3G is finally shipping, Apple has seen another uptick in sales for its latest iPhone OS device. Apple is now touting that it has sold one million iPads in just 28 days on the market.

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Apple CEO Steve Jobs.

Apple also made it known that over 1.5 million eBooks have been downloaded from iBookStore and over 12 million apps have been downloaded by iPad users from the App Store.

Jobs continued, throwing in a but more praise on his "magical" tablet. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

Apple's iPad starts at $499 for a 16GB Wi-Fi model and tops out at $829 for a 64GB model with 3G connectivity.

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RE: 28 Days Later
By TSS on 5/3/2010 3:17:35 PM , Rating: 2
Marketing. Apple is, without a doubt, the king of marketing.

Hell they could stop making products alltogether, just sell their expertise in marketing and still make just as much money as they do now.

RE: 28 Days Later
By robinthakur on 5/6/2010 11:20:36 AM , Rating: 2
And? There's absolutely nothing stopping any other manufacturer using marketing to their advantage either. There are no patents to infringe. I think its a little patronising to say that Apple's successs is solely down to the marketing that they carry out. The best PR, as most people know, is based on recommendation and in that sense its not just the effect of Apple's direct marketing but (sadly?) the fact that people that paid for the product are happy with it. A bad product marketed well will fail just as surely as a good product which is marketed poorly. Apple's competitors need to concentrate on the whole package.

The only non-Apple products I can think of which have achieved even a hint of this particular win are things like the Asus EeePC which is fundamentally a great product which did what people wanted it to do and shocked the entire industry with its unexpected success.

Clearly this success was either a fluke or Asus was the only one doing market research and acting on it. Although, Asus have released some right stinkers like their iPad 'competitor', which most consumers with eyes and a sense of taste would run a mile from. Catering to buyers purely based on specifications is an outdated business model as people expect devices post Apple to be easily usable and well designed. Those impressed by such things alone, do not form the main pool of potential buyers, truth be told. Just because you think something is a great product as an IT-literate user does not mean your opinion is necessarily repesentative of the general populace. I realised this when I gave my WiMo phone to somebody for them to make a call on a few years ago and was met with baffled looks and "erm how do you work this??" I could work it fine intuitively but to most people its Greek!

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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