Print 66 comment(s) - last by robinthakur.. on May 6 at 11:20 AM

Steve Jobs' "magical" device continues to sell well

Many people weren't sure what to make of the Apple iPad when it was introduced by Steve Jobs in January. The iPad was meant to dive into a market that has largely failed to gain traction due to the use of Windows-based tablets and convertible notebooks that were never built from the ground up for touch-based input.

However, Jobs must be grinning all the way to the bank because his "magical" iPad has indeed found an audience and is continuing to burn up the sales charts. Apple sold 300,000 Wi-Fi-only iPads on launch day, 450,000 by the first week, and 500,000 within two weeks of launch.

Now that the iPad 3G is finally shipping, Apple has seen another uptick in sales for its latest iPhone OS device. Apple is now touting that it has sold one million iPads in just 28 days on the market.

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Apple CEO Steve Jobs.

Apple also made it known that over 1.5 million eBooks have been downloaded from iBookStore and over 12 million apps have been downloaded by iPad users from the App Store.

Jobs continued, throwing in a but more praise on his "magical" tablet. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

Apple's iPad starts at $499 for a 16GB Wi-Fi model and tops out at $829 for a 64GB model with 3G connectivity.

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RE: 28 Days Later
By mcnabney on 5/3/2010 11:37:03 AM , Rating: 5
Sheeple like you. The same reason that my wife owns about 20 purses with the average purchase price being around $300 each. Apple is like a religion. When they pass the plate around everyone empties their pockets.

While at a wedding I listened to some of my relatives go on and on about how wonderful their iPhones were. They showed me all the neat things that it could do. I whipped out my Droid and downloaded the same apps they showed me. All at lower prices or free. Then I took a picture with the built in flash (it was dark at reception). After that I showed them the 480p video I took of the wedding. The response I received was that they didn't know that anything else existed that could work as a smartphone. They thought everything else was like a Blackberry Pearl or an old Palm Treo. They had just been fed everything they needed to know from Apple and ponied up for the new products. This is the problem with Apple consumers. They don't think outside of the box. They don't compare and they don't consider their own needs. They just get excited about whatever new device/feature is being added every year.

RE: 28 Days Later
By MrBlastman on 5/3/2010 11:48:29 AM , Rating: 4
The same reason that my wife owns about 20 purses with the average purchase price being around $300 each.

You need to get that under control pronto. :) I'd have my wife kicked off the payroll if she spent that much.

Otherwise, great post. :) Well said.

RE: 28 Days Later
By JS on 5/3/2010 2:46:45 PM , Rating: 3
Maybe she earns her own money and spends it the way she sees fit?

RE: 28 Days Later
By mcnabney on 5/4/2010 1:21:35 AM , Rating: 1
Exactly. She is an attorney and buys the toys she likes and I buy the toys that I like. She spends a fair bit more, but I have never forgotten that women have have the money and all of ergh.....something else.

RE: 28 Days Later
By The Raven on 5/3/2010 12:06:40 PM , Rating: 3
Agreed. I have a new friend with a iPod Touch (which is a mini iPad, right?) and he was reading "The Count of Monte Cristo" on it and was raving that he just bought 200 classics like that for 5 bucks. After he explained that they were just text files, I told him that he could get them all for free from Project Gutenburg.

Apple is so hot right now it could take a crap, wrap it in tinfoil, put a couple fish hooks on it and sell it to Queen Elizabeth as earrings.

The reason that Apple can sell like this might have to do with better quality to a point, but you can't ignore the fact that it is like the Beatles releasing a bluegrass album. It would be the best-selling bluegrass album of all time even if it wasn't that great.

RE: 28 Days Later
By TSS on 5/3/2010 3:17:35 PM , Rating: 2
Marketing. Apple is, without a doubt, the king of marketing.

Hell they could stop making products alltogether, just sell their expertise in marketing and still make just as much money as they do now.

RE: 28 Days Later
By robinthakur on 5/6/2010 11:20:36 AM , Rating: 2
And? There's absolutely nothing stopping any other manufacturer using marketing to their advantage either. There are no patents to infringe. I think its a little patronising to say that Apple's successs is solely down to the marketing that they carry out. The best PR, as most people know, is based on recommendation and in that sense its not just the effect of Apple's direct marketing but (sadly?) the fact that people that paid for the product are happy with it. A bad product marketed well will fail just as surely as a good product which is marketed poorly. Apple's competitors need to concentrate on the whole package.

The only non-Apple products I can think of which have achieved even a hint of this particular win are things like the Asus EeePC which is fundamentally a great product which did what people wanted it to do and shocked the entire industry with its unexpected success.

Clearly this success was either a fluke or Asus was the only one doing market research and acting on it. Although, Asus have released some right stinkers like their iPad 'competitor', which most consumers with eyes and a sense of taste would run a mile from. Catering to buyers purely based on specifications is an outdated business model as people expect devices post Apple to be easily usable and well designed. Those impressed by such things alone, do not form the main pool of potential buyers, truth be told. Just because you think something is a great product as an IT-literate user does not mean your opinion is necessarily repesentative of the general populace. I realised this when I gave my WiMo phone to somebody for them to make a call on a few years ago and was met with baffled looks and "erm how do you work this??" I could work it fine intuitively but to most people its Greek!

RE: 28 Days Later
By web2dot0 on 5/3/10, Rating: -1
RE: 28 Days Later
By batjohn on 5/3/2010 1:05:35 PM , Rating: 2
Just like when AMD made better chips than INTEL few years ago. It was well documented how the market shifted during that time.

Actually it was the other way around. It was well documented how intel abused their marketshare to make sure AMD didn't get the increase in marketshare they would have otherwise.

Sounds like you're being the "hater" of anyone else with a negative opinion about Apple. Another word for that might be fanboy.

RE: 28 Days Later
By BBeltrami on 5/3/2010 1:59:22 PM , Rating: 2
You're doing a poor job convincing us. Probably for two reasons:

1. You've said nothing compelling.
2. You don't seem to understand that many of us simply aren't part of the target audience for the iPad.

My question to you is, why can't you just shut up and enjoy your Apple douchebaggery in elitist silence? If you're iPad is so awesome, why do you care so deeply what we bourgeois retards think? Why must we either laud your choice of device or be assaulted by bat shit crazy Apple enthusiasts?

It's a freakin' iPad. Get over yourself.

RE: 28 Days Later
By web2dot0 on 5/3/10, Rating: -1
RE: 28 Days Later
By BBeltrami on 5/3/2010 8:04:07 PM , Rating: 3
So "pirks2dot0" was already taken?

RE: 28 Days Later
By Flassari on 5/4/2010 1:30:24 PM , Rating: 2
Oh snap!

RE: 28 Days Later
By hiscross on 5/3/2010 12:25:20 PM , Rating: 1
"Apple is like a religion. When they pass the plate around everyone empties their pockets."

You should open a churchor a religious something and see how pockets your offering plate fills. Fact is less than 1% of church goers tithe. The one that give free and openly usually are the people who non-givers resent. Yes, I give to my church and have no issues doing so.

RE: 28 Days Later
By aegisofrime on 5/3/2010 12:39:46 PM , Rating: 3
Agreed. And just like a religion their followers get all worked up and threaten to kill you when you criticize it.

I'm current an iPhone user, and I'm not ashamed about it. It's a good phone in its own right, at least compared to my previous Windows Mobile phone. But when I told my friend (who's a bit of an Apple fanatic) that I might be getting an Android phone soon, she asked "Why are you moving away from Apple?" I replied, "Because I want to". She got really angry and we almost had a fight.

Apple is really scary. They have this strange polarizing effect on people. Either you hate it or you don't. People like me who stand in the middle are rare, at least to me.

RE: 28 Days Later
By Phoque on 5/3/2010 8:45:16 PM , Rating: 2
It's not entirely all about sheeping. I personally believe Apple is one of the best, if not the best, at designing products with slick interfaces ( out of ordinary hardware ). I think it does account for a great part of their success.

I had bought that iriver (IFP-799) mp3 player a few years ago and I used it only for a few weeks, even though it was superior technically to the ipod nano, except for screen size. Eventually though, I did bought an iPod nano and still use it to this day.

It's a lot about the interface.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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