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Adobe CTO Kevin Lynch
So long, farewell! Adobe cuts its losses and moves on to other mobile platforms

Well, it looks like it's the end of the road for any hopes of Adobe Flash on Apple's iPhone OS-based devices (iPhone, iPod touch, iPad). Although Steve Jobs has long since put his foot down regarding the matter, Adobe still held out hope that Jobs would change his mind.

However, those hopes were dashed earlier this month when Apple's iPhone OS 4.0 SDK banned the use of unapproved programming languages (including Adobe Flash). The move by Apple prompted some rather colorful language from Adobe Platform Evangelist Lee Brimelow.

Steve Jobs poured more salt on the wounds yesterday with an open letter that basically said that Adobe Flash's time has come and gone. "Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs," said Jobs "But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."

It appears that Adobe has gotten the hint, and is now officially dropping its plans to push Flash Player onto the iPhone OS platform. Adobe CTO Kevin Lynch posted a response to Steve Jobs' rant -- Adobe's President and CEO made comments as well -- and still feels that Adobe could provide a "terrific experience" on the iPhone and iPad. However, the writing is on the wall and Lynch says that Adobe is shifting its energies to other mobile platforms.

“We have already decided to shift our focus away from Apple devices for both Flash Player and AIR," said Lynch. "We are working to bring Flash Player and AIR to all the other major participants in the mobile ecosystem, including Google, RIM, Palm (soon to be HP), Microsoft, Nokia and others.”

Lynch also said that there will be a public preview of Flash Player 10.1 for Android devices in May and that a full release will come the following month.

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RE: He'll be Back.
By UrbanBard on 4/30/2010 1:31:35 PM , Rating: 2
Not a chance.

What Steve Jobs is doing is flexing his muscles. Back in 1997, Apple was the weak one; it was close to going out of business. Steve had to obey Adobe and Microsoft. Apple had develop the Carbon API's to move them to Mac OSX.

Apple is in the driver seat now. Both Adobe and Microsoft are in the doldrums. Steve Jobs has decided that the move to HTML 5 is necessary. This will happen in the next year.

All I see Adobe doing is whining and moaning; it has no power or juice. Adobe is acting pathetic; It won't win. Flash has been missing on the iPhone for three years without any effect on sales.

Why should Steve Jobs care what Adobe does? Adobe won't pull its CS5 from the Macintosh desktop; that would cut its own throat.

RE: He'll be Back.
By adiposity on 4/30/2010 1:50:28 PM , Rating: 2
All I see Adobe doing is whining and moaning; it has no power or juice. Adobe is acting pathetic; It won't win. Flash has been missing on the iPhone for three years without any effect on sales.

There was no competition that had flash. To really see an effect on sales you'd have to have another platform with flash...which is coming.

RE: He'll be Back.
By UrbanBard on 4/30/2010 2:09:10 PM , Rating: 2
That's wonderful; I love competition. It brings out the best for the customers.

If Android with Flash is what the customers want, then great. If not, it will join all the other iPhone killers.

Of course, there is nothing to prevent running Flash as a Web application, just not on the iPhone itself as a plugin.

Meanwhile, the Internet will continue migrating to HTML 5. HTML 5 will improve with time. We will look back at this controversy and laugh, just like we do with all the hubbub over the floppy disk missing on the original iMac.

PS. My iMac only crashes in Safari when I have Flash running -- usually at the end of a Video. I use Click2Flash to avoid all the distracting Flash advertisements. I just hated it before when a video would start running without my permission. The Websites always hid the ads so it was difficult to find. My life is much better without Flash being in control of my user experience.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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