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Courier, we hardly knew ye

In what is likely a knife through the heart for a lot of tech enthusiasts out there, Gizmodo is reporting that Microsoft has killed plans for its Courier tablet. We first caught wind of Courier back in September of 2009 and were quickly intrigued by its innovative user interface and dual-display "book" layout.

It should be noted that Microsoft never officially announced that it would build Courier or said that the tablet was anything more than a extremely promising design concept. So it shouldn't be too surprising that we won't see a finished product on store shelves.

Apparently, Microsoft has more pressing projects on its mind (namely, getting Windows Phone 7 out the door on schedule). Gizmodo received the following statement from Microsoft's Frank Shaw on the cancellation of the Courier program:

At any given time, we're looking at new ideas, investigating, testing, incubating them. It's in our DNA to develop new form factors and natural user interfaces to foster productivity and creativity. The Courier project is an example of this type of effort. It will be evaluated for use in future offerings, but we have no plans to build such a device at this time.

With Microsoft seemingly out of the "slimmed-down OS" tablet market, Apple is left to take on all rivals with its iPad. Google is working on an Android-based tablet of its own, and we know that HP is going to milk its purchase of Palm for all it's worth and develop a tablet running webOS.



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RE: Was never a real product
By robinthakur on 4/30/2010 9:55:30 AM , Rating: 2
Well I would agree with some of what you say, but in reality, the same tools available to Apple are available to all companies that release a product. Namely PR, marketing, decent design, polish and proper market segmentation. The devices that fail to sell like Asus's/Arcos' tablets, everybody else's MP3 players fail for reasons (Poor reviews Cluttered Layout, bad software, little to no marketing resulting in zero brand awareness and trust or non existent support) They might not be able to spend as much as Apple on those things, but if a product is good and people know about it, it will sell. The concept that people believe what they see, hear or read is not a new one...and shouldn't really surprise anyone should it?

People tend to value reccomendation of friends family etc. higher than what the manufacturer says at the end of the day, despite what Apple-haters might suppose, so Apple's position as being the most respected brand amongst the buying public has been earned over many years, and not just given to them on a platter.

For the record I went with AMD around the time with the Pentium 4 and only came back to Intel once the Core was released, no brand loyalty here!


RE: Was never a real product
By lightfoot on 4/30/2010 11:48:38 AM , Rating: 2
quote:
Apple's position as being the most respected brand amongst the buying public has been earned over many years

Earned in the same way that politicians earn their respect. Through a concerted marketing campaign of lies, misinformation, and half-truths.

Mud-slinging works as well in marketing as it does in politics.


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