The
economy is finally seeing recovery after quarters of disappointing
figures, but AT&T and Verizon Wireless are still finding it
difficult to woo new wireless subscribers.
Verizon signed
423,000 customers to postpaid contracts, while AT&T added 512,000
new subscribers. AT&T’s new subscriber base saw a 43%
decline compared to one year ago, while Verizon's 423,000 tally was a
55% drop compared to 2009.
Rather
than latch on to costly two-year phone contracts, many wireless
customers are now choosing prepaid wireless phones. The use
of a prepaid plan allows owners to pay just for the minutes and
data they use, which is especially helpful as many Americans continue
to closely watch their budgets.
Unfortunately
for wireless carriers, prepaid phone plans offer less profit for the
host companies -- which is exactly why all four carriers offer phone
specials, buy-one-get-one promotions, and other incentives to get
customers hooked into long-term contracts.
AT&T is
expected to again add more prepaid phone owners than postpaid
customers in the next quarter -- a troubling trend for the carrier
that has exclusive rights to the Apple
iPhone. Verizon continues to seek
out the iPhone, though AT&T and Apple still reportedly have a
strong working relationship. However, a possible Verizon-Apple
partnership will be a significant victory for Verizon.
Verizon
has used the Google Android mobile OS for several major smartphones,
including the Motorola Droid and upcoming Droid
Incredible, though the company understands the consumer market is
rather fickle at the moment.