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Twitter is making no friends in its aggressive quest for profits

Like it or not, Twitter is one of the hottest sites on the internet.  The service allows a unique way to get updates on your friends, favorite celebrities, sports teams, and companies you like.  What was once a personal social networking tool is now becoming a hot business tool as well.

Twitter faces a monetization problem, though, much like an early Google.  It is taking aggressive steps to fix that, though.  It's made a wave of high profile acquisitions, including a tweet search platform in 2008 (Summize) and the acquisition this week of Tweetie, makers of the top Twitter app for the iPhone.  It also published its own Twitter app for the Blackberry.  Upcoming acquisitions may include a URL shrinker service and a Twitpic provider.

Now a Twitter spokesperson speaking with 
The Wall Street Journal has revealed that the company plans is rolling out "Promoted Tweets", essentially short text ads that would appear in your stream of followed microblogs.  Today, between 2 and 10 percent of users will receive the ads.

The internet site, currently valued at $1B USD, is looking to follow Google's search-advertising success.  During the initial deployment, it plans to work hard to tweak the implementation and pricing to make the service as profitable for it as possible, while trying to keep user annoyance to a minimum.

Twitter developers, who made a host of apps to fill in the platform's holes, aren't happy with the company and are promising to revolt.  After the Tweetie acquisition, the devs are looking to cook up their own Twitter rival.  Describes one dev, "Discussion is not whether to launch an open federated standard, but when."

The devs plan on holding secret meetings at an upcoming Twitter developers conference.  They've codenamed their insurrection Project Shark.  Describes one dev in tweetspeak, "Angry sharks eat big fat #fail whales."

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Ads you say? Didn’t see that coming…
By Suntan on 4/14/2010 11:13:21 AM , Rating: 2
Wow. After all this time and all the “secrecy” around their business model for how they were going to try and make money at twitter, they come out with… ads.

Color me surprised.

Meh. They will be just as ineffective and mildly annoying as the ads injected into regular forums. When is the last time a forum has been considered to be worth a billion? Suckers.

Further, the only thing that may be more sad than heavy twitter users are guys that would actually get so worked up over the inclusion of ads that they would try to cause a revolt in the "twitter-sphere." Are there really guys living (in their parent’s basement) with nothing better to do than get upset and take action because a company like twitter wants to make a little money?


By ThePooBurner on 4/14/2010 3:49:01 PM , Rating: 2
Are there really guys living (in their parent’s basement) with nothing better to do than get upset and take action because a company like twitter wants to make a little money?

Yes, and you can read all about it on their BLAGs in the Blag-o-sphere. ;)

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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