 Eric Schmidt says his company is naturally controversial, but that its top priority is giving its customers the best product at any cost. (Source: Reuters)
 Among Google's biggest enemies now are the Chinese government and Apple, Inc. (Source: Boy Genius Report)
Google isn't afraid to stir the pot
Eric
Schmidt knows very well that Google is no stranger to controversy.
In a talk
with reporters at Google's headquarters, he responded to a
question about Google's strengths and weaknesses, stating, "Every
government sort of has some group that's busy trying to figure out
what we're up to. Because information is power. We're
quite disruptive, and in the course of that disruption we tend to
create enemies, which are hopefully not intended on our
part."
Google, is among the most powerful companies in
America today, yet it has numerous enemies. Among those
"enemies" include the world's largest nation, China.
The
EU and the U.S., while supportive of
Google's stand against China, have taken a wary eye to Google's
growing marketshare. The United States Federal Trade
Commission is currently
investigating Google and trying to figure out whether its
acquisition of AdMob for $750M USD will hurt competition.
The
California company also has corporate enemies. Among the most
powerful is Apple, which has begun suing
handset makers of Google's Android smart phones over
violations of iPhone related patents. Apple also plans to
challenge Google in mobile advertising market, announcing the
inclusion of in-app ads in the coming iPhone
OS 4.0. And there's some rumors Apple will even launch its
own search engine in the next few years.
Still Google
continues to find tremendous success in a variety of new areas.
Among Google's more recent conquests is paid productivity software (à
la Microsoft Office). Google has for some time now offered free
versions of its productivity software to the public online. Now
it is selling enhanced versions of the software to the company.
It
charges $50 per user per year for access to all its professional
apps, including word processing and Gmail. Currently the
company has racked up a couple million subscribers. And it's
adding 3,000 new ones a day.
Still, Google's core business and
biggest source of controversy remains its use of search and data
mining to deliver smarter ads to consumers. That business earns
Google most of $24B USD in revenue it made last year.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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