"Get a Mac" commercials made stars out of largely unknown
actors Justin Long and John Hodgman. It also helped propel
Apple in its recent campaign of market share gains over the last
several years. Whether the commercials claims of how "buggy"
and virus-prone PCs are were truthful or not, the commercials proved
the reality that a well-crafted
smear campaign often does work in changing public
perception.However, the commercials may be finally coming to
a close. In an
interview with entertainment news site A.V.
Long was asked about the status of the commercials, which have been
noticeably absent for the last couple months.Replied Long,
"You know, I think they might be done. In fact, I heard from
John, I think they’re going to move on. I can’t say definitively,
which is sad, because not only am I going to miss doing them, but
also working with John. I’ve become very close with him, and he’s
one of my dearest, greatest friends. It was so much fun to go do that
job, because there’s not a lot to it for me. A lot of it is just
keeping myself entertained between takes, and there’s no one I’d
rather do it with than John."The "Get a Mac"
ads were made by TBWA\Media Arts Lab, Apple's advertising firm.
Directed by Phil Morrison, the commercials depict PC (Microsoft) as a
stodgy, befuddled, error-prone middle age man and Macs as a hip,
sympathetic, confident young man. PC and Mac act out a little
vignette in each commercial, with the typical message being how Macs
are superior and less error prone.The commercials won a Grand
Effie Award in 2007 (the advertising world's equivalent of the
Academy Awards). In the UK the commercials were acted out by a
different pair, David Mitchell and Robert Webb. In Japan, yet
another duo, the Rahmens, acted out the skits.The last major
"Get a Mac" push was a series
of commercials aimed at extinguishing Windows 7's thunder.
In the end they had little
success at that object, though perhaps they helped drive
Apple sales back
into gains after a brief
slip in computer sales.
quote: they were navel lint.