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Print 43 comment(s) - last by pizan.. on May 3 at 4:24 PM


"Get a Mac" commercials may finally be gone for good.

The commercials made Justin Long a star. He has since appeared in several major roles including playing a gay porn star in "Zack And Miri Make A Porno" and the boyfriend of the female lead in the horror flick "Drag Me To Hell".  (Source: A.V. Club)
PC lovers rejoice, Apple's snarky advertising braggery could be gone for good

Apple's "Get a Mac" commercials made stars out of largely unknown actors Justin Long and John Hodgman.  It also helped propel Apple in its recent campaign of market share gains over the last several years.  Whether the commercials claims of how "buggy" and virus-prone PCs are were truthful or not, the commercials proved the reality that a well-crafted smear campaign often does work in changing public perception.

However, the commercials may be finally coming to a close.  In an interview with entertainment news site 
A.V. Club, Justin Long was asked about the status of the commercials, which have been noticeably absent for the last couple months.

Replied Long, "You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John."

The "Get a Mac" ads were made by TBWA\Media Arts Lab, Apple's advertising firm.  Directed by Phil Morrison, the commercials depict PC (Microsoft) as a stodgy, befuddled, error-prone middle age man and Macs as a hip, sympathetic, confident young man.  PC and Mac act out a little vignette in each commercial, with the typical message being how Macs are superior and less error prone.

The commercials won a Grand Effie Award in 2007 (the advertising world's equivalent of the Academy Awards).  In the UK the commercials were acted out by a different pair, David Mitchell and Robert Webb.  In Japan, yet another duo, the Rahmens, acted out the skits.

The last major "Get a Mac" push was a series of commercials aimed at extinguishing Windows 7's thunder.  In the end they had little success at that object, though perhaps they helped drive Apple sales back into gains after a brief slip in computer sales.



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Good
By Brandon Hill (blog) on 4/8/2010 9:10:43 AM , Rating: 5
I guess Apple finally ran out of material. Vista was the perfect target for Apple, but they can't really say anything bad about Windows 7 -- it's that good.

To tell you the truth, I just think the commercials just reinforced the stereotype that PC folks had about Mac people. Before the Get a Mac commercials, most hardcore PC guys didn't really give Mac users much attention or even really care about what they did -- they were navel lint.

But I think these commercials were the boiling point for the current state of affairs in the whole PC community vs Mac saga. The smugness, the arrogance, the misinformation... now PC users had a reason to hate everything that Apple stood for




RE: Good
By smackababy on 4/8/2010 9:17:01 AM , Rating: 2
I can honestly say I have seen maybe 2 of these Get a Mac commercials ever. I do remember, however, when the second gen iPods came out (the ones that worked with Windows) and realizing that people who buy Apple products are complete morons, for the most part.


RE: Good
By omnicronx on 4/8/2010 3:55:33 PM , Rating: 2
Then you either don't watch that muchTV, or Apple you are not part of their target demographic and these commercials are not aired as much in your area.

I don't watch that much TV, and I used to see one almost every day.


RE: Good
By dark matter on 4/8/2010 6:03:18 PM , Rating: 2
Hardly surprising, you were watching 18 hours of TV day.


RE: Good
By VenomSymbiote on 4/8/2010 1:19:31 PM , Rating: 3
Oh no, they always could. Even though it would be probably one of their biggest "stretches" to date, I don't see Apple's marketing as incapable of it.


RE: Good
By Yawgm0th on 4/8/2010 5:20:12 PM , Rating: 2
quote:
they were navel lint.
You, sir, get seven points for this.


RE: Good
By walk2k on 4/8/2010 7:24:31 PM , Rating: 2
I don't think they every had any material actually. What did the ads say that was factual? Anything?

They were just caracatures of 80s computer cliches..

"oh PCs are just Boring Business machines with tiny green-screens that run Lotus 1-2-3 and Word Perfect while MACs have FULL COLOR and run ARTSY apps like Photoshop and PageMaker!"

Yeah, except that hasn't been true for at least 15 years...


RE: Good
By pizan on 5/3/2010 4:24:53 PM , Rating: 2
I always wanted to see a reverse commercial with Windows bringing all the characters for their games against all the characters in Apple games. It would be everything verse the guys from Marathon 2. lol


RE: Good
By just4U on 4/9/2010 1:26:50 AM , Rating: 2
Setting aside Apple,..

I would actually like to see these two actors work together as a team up in movies or tv. They have great chemistry. A modern day odd couple type deal you know?


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone














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