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It will take more than superiority on paper to beat the iPad

It doesn’t take a rocket scientist to figure out that with the iPad selling so well over its opening weekend that we will have loads of competing tablet computers coming to market very soon. One of the tablet machines that we heard about back at CES in January was the HP Slate.

The first glimpse we caught of the Slate is when Microsoft's Steve Ballmer showed the device off during his CES keynote speech. Some are already calling the Slate an iPad killer and whether or not that turns out to be true remains to be seen. 
InformationWeek reports that some of the key features that users are bemoaning the lack of on the iPad are front and center on the Slate. Things like support for Flash, a camera, SD card slot, and USB connectivity are all featured on the Slate.

InformationWeek also reports that HP released a video of the Slate in action this week that was a scant 30 seconds, but offered enough details to stoke some geek lust in many. The video of the device emphasizes the Windows 7 operating system, which makes the HP Slate much more extendable and open than the iPad. HP is still mum on when we might expect the Slate to hit the market, though it is widely expected to land this fall.

Engadget has a slick chart that shows the difference between the key features of the HP tablet and the iPad. On paper at least it appears that the Slate has the muscle to defeat the iPad. The HP Slate will reportedly cost $549, run a 1.63 GHz Atom Z530 processor, and have five hours of battery life. That is about half the run time that the iPad promises. The Slate also has a smaller 8.9-inch screen compared to the iPad's 9.7-inch screen and a 1024 x 768 screen resolution. 

The base iPad 16GB model is also about $50 cheaper than the entry-level HP Slate. The main ingredient that the HP Slate lacks is the might of the Apple marketing machine and the hoards of fanatically loyal users that Apple boasts.



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Advertising
By abel2 on 4/6/2010 10:56:35 AM , Rating: -1
Companies wishing to compete with apple need to revamp their marketing strategy immediately. That, in my opinion, is one reason that apple does so well. It knows how to market a product, even one that is more expensive and may not have as many functions or power as similar devices.

Yes, the hp slate looks good on paper, but it isn't branded as well as apple has branded themselves. You would think that tech purchasers would focus entirely on the specifics of a device, but it seems like buying tech has turned into just buying the brand.




RE: Advertising
By reader1 on 4/6/10, Rating: -1
RE: Advertising
By bupkus on 4/6/2010 11:24:34 AM , Rating: 1
Truly
Maybe another ad with Seinfeld :p


RE: Advertising
By lightfoot on 4/6/2010 11:27:29 AM , Rating: 5
No, they have bad advertising because they (unlike Apple) are forced to tell the truth in their ads. If all they had to do is say that their product was "incredible" and "magical" they too could have good marketing.

Apple's slogan "It just works" is based on an implicit lie.


RE: Advertising
By bupkus on 4/6/10, Rating: -1
RE: Advertising
By reader1 on 4/6/10, Rating: -1
RE: Advertising
By amanojaku on 4/6/2010 12:30:36 PM , Rating: 2
Funny. My Macolyte friend has gone through four Macs in five years, two G4 PowerBooks and two MacBook Pros. This guy is not sloppy; he takes better care of his laptops than Kim Kardashian does her rockin' body. Hardware failures and software gliches have forced him to replace all of his systems and reinstall every 3-6 months.

My six year old PC, which I built, has been rock solid. FOR SIX YEARS. And I haven't reinstalled the OS once. My Lenovo notebook ran for THREE YEARS without a reinstall or hardware change; unfortunately, the motherboard has shorted, but that's expected for notebooks after two years. My Dell notebook that feels flimsy compared to a MacBook has been running for TWO YEARS without a hitch. I traveled the world with both of my notebooks, dropped the Dell and the Lenovo, and basically abused them, while my friend mostly stayed stationary. So much for Apple superiority.


RE: Advertising
By StevoLincolnite on 4/6/2010 3:07:54 PM , Rating: 3
quote:
My six year old PC, which I built, has been rock solid. FOR SIX YEARS.


I have an ancient AMD k6-2 300 machine which I have had for over a decade, I used to lay it on it's side without a side cover, untill one day I walked past and spilt coffee in it.
Years later it's still going, and is my Win 9X/DOS/Glide box for playing those old classic games that just don't like running in Virtual Machines or XP/Vista/Windows 7.

However... What most "Mac fans" fail to realize is that... THE MACINTOSH IS A GOD DAMN PC!

PC = Personal Computer. (That's exactly what the Mac is.)
Operating System = *nix variant.
CPU = x86 based. (Like Intel)
Graphics = Intel/nVidia/ATI.
Memory = Basically the same stuff found in a desktop.
HDD = Nothing special.
Motherboard = Probably just a standard OEM rehash, with the usual chipsets.

How can they consider the Mac to be superior than a PC when it is a flippin' PC?

Only REAL difference is the price tag because of the logo, and relatively old or slow hardware.


RE: Advertising
By amanojaku on 4/6/2010 10:29:35 PM , Rating: 2
I disagree; the Mac is not a PC. Apple products are VERY impersonal, no matter how many i's you stick on them.


RE: Advertising
By StevoLincolnite on 4/7/2010 12:51:13 AM , Rating: 2
quote:
I disagree; the Mac is not a PC. Apple products are VERY impersonal, no matter how many i's you stick on them.


Stop kidding yourself, it is a PC, it uses a variant of a PC operating system, uses PC hardware, works in a similar fashion as a PC, it -is- a bloody PC.


RE: Advertising
By piroroadkill on 4/7/2010 4:20:07 AM , Rating: 2
He was being sarcastic and anti-apple, I guess you didn't even read his reply


RE: Advertising
By Alexstarfire on 4/6/2010 1:08:55 PM , Rating: 2
I haven't heard of any problems with Android. Care to enlighten us? Or are you just spouting random things again?


RE: Advertising
By seamonkey79 on 4/6/2010 1:33:59 PM , Rating: 2
Love my Eris, just seems to do everything I tell it to do without question.


RE: Advertising
By MrBlastman on 4/6/2010 11:40:38 AM , Rating: 5
quote:
Apple's slogan "It just works" is based on an implicit lie.


... and that is the truth.

My wife's macbook is a PITA to use compared with my PC. It also crashes as much, if not more.


RE: Advertising
By ClownPuncher on 4/6/2010 4:29:54 PM , Rating: 3
I was backpacking one spring up off of hwy. 20 in Washington State in the North Cascades, about 15 miles away from any roads I stumbled upon what appeared to be a hippy commune.

At first, I was hesitant to bother these people, living in lean-to's and makeshift log cabins. I decided to make peace and see if they would let me refill my water with their rainbarrels. Overall, the people were nice, but definitely wary of a stranger coming out of the woods.

A couple minutes of chit-chat led to me being invited to dinner, they had caught some fresh rainbow trout and Dolly Vardens which looked very healthy. I stayed for about an hour, made conversation and had some great fire-grilled trout.

During that time, conversation had gone from talking about great camping sites and places to fish, to politics and religion. I then realized these were not the hippies I had thought they were, but a group of some cult. During our conersation, I got this eerie feeling that we were just not communicating on the same level. There were many misunderstandings and much confusion on both ends.

After a time, I decided to leave and set up camp a few miles over a nearby ridge. We bid our farewells, forced our smiles and parted ways.

I get that very same eerie feeling whenever I read any of reader1 or Pirk's posts. Even when presented cold hard facts, some people will always believe what they feel they need to.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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