LG Electronics plans to sell 1 million 3DTV models by the end of the year, which will give it roughly one-fourth of the developing market. LG is the No. 2 TV brand in the world, and sees the growing 3D market as a key industry business.  The South Korean company also believes the market will sell 3.8 million 3DTV units in 2010, with the number ballooning up to 13 million in 2011.

"Our goal is boosting market share in 3DTVs and you can clearly see that, as our target for 3D market share is 10 percentage points above our LCD TV sales target," said Havis Kwon, LG VP, during a recent press conference.

LG also recently announced the first 3D LED-backlit TV in the word, saying its LX9500 HDTV offers 480HZ TruMotion, 1,200 individual LEDs, and supports internet-enabled features.

Panasonic, which is showing off its 3DTVs in Best Buy locations in the United States, wants to sell 1 million 3DTVs by March 31, 2011, which is the company's next fiscal year.  Sony and Samsung also have announced 3DTV plans, with Sony models expected to hit Best Buy later this year.  

There also has been an increase in 3D Blu-ray player development, as movie studios are now interested in selling 3D content to consumers.  The technology is still relatively expensive, so many consumers may be willing to wait a bit longer for the format to develop further.