Print 18 comment(s) - last by cmdrdredd.. on Mar 31 at 4:03 PM

The South Korean electronics manufacturer sees a big future for 3DTV in the coming years

LG Electronics plans to sell 1 million 3DTV models by the end of the year, which will give it roughly one-fourth of the developing market. LG is the No. 2 TV brand in the world, and sees the growing 3D market as a key industry business.  The South Korean company also believes the market will sell 3.8 million 3DTV units in 2010, with the number ballooning up to 13 million in 2011.

"Our goal is boosting market share in 3DTVs and you can clearly see that, as our target for 3D market share is 10 percentage points above our LCD TV sales target," said Havis Kwon, LG VP, during a recent press conference.

LG also recently announced the first 3D LED-backlit TV in the word, saying its LX9500 HDTV offers 480HZ TruMotion, 1,200 individual LEDs, and supports internet-enabled features.

Panasonic, which is showing off its 3DTVs in Best Buy locations in the United States, wants to sell 1 million 3DTVs by March 31, 2011, which is the company's next fiscal year.  Sony and Samsung also have announced 3DTV plans, with Sony models expected to hit Best Buy later this year.  

There also has been an increase in 3D Blu-ray player development, as movie studios are now interested in selling 3D content to consumers.  The technology is still relatively expensive, so many consumers may be willing to wait a bit longer for the format to develop further.

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RE: More blatant racism!
By Targon on 3/30/2010 11:20:46 PM , Rating: 2
There is a big difference between the way 3D is being treated today compared to in the past. The real key is that in the past, 3D was a few objects that would "extend" out from the scene, and of course, it never really caught on. The 3D of today is more about making the entire scene look like it is in 3D, which is why Avatar was so impressive.

Now, there are a number of things that come into play with the new 3D we are seeing. The first is the move to HDMI 1.4, which by itself would raise prices by a bit due to it being a new standard. Then you have the 240Hz technology, compared to the 60Hz you see in the $700 range(for 40 inch LCDs). And then you have the active shutter technology that talks to the glasses using wireless. All of these things together just make for a huge price premium on 3D TVs and BluRay players.

For BluRay itself, the reason it is so slow to catch on is that you first need a HDTV in the first place, a lack of education, and the fact that DVD players are selling for $50 or less while you still need to pay $150 or more for a BluRay player. As more older CRTs are replaced by HD panels, we will see more and more BluRay players sold. It really is a chicken and egg situation where BluRay won't sell without HDTVs, and the price for a HDTV is still a bit higher than an older conventional tube TV. $200 is the sweet spot for TV sales, and you don't see panels in the 27 inch range going for that just yet.

RE: More blatant racism!
By danobrega on 3/31/2010 7:05:47 AM , Rating: 3
Physical formats are dead, maybe not for collectors but I don't think they represent the main market. We want digital distribution.

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