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Revenue in enthusiast market will grow significantly despite lost market share

Computer and hardware manufactures know that consumers willing to spend vast sums of cash can most often be found in the enthusiast and gamer markets. These people will spend hundreds of dollars on the latest video cards and processors in pursuit of every last ounce of performance.

Jon Peddie Research (JPR) has announced new data on the PC gaming hardware market and the worldwide DIY market segments of the computer industry. According to JPR, 46% of the dollars spent in 2009 on gaming-motivated PC hardware was from the enthusiast class. The money was spent on gear like boutique PCs, high-end processors, and SSDs.

JPR is predicting that a shift in the product mix is coming to the PC gaming market. By 2013, the enthusiast class will lose market share to the performance and mainstream classes. However, the money spent in the enthusiast hardware segment will grow significantly from $9.5 billion to almost $12.5 billion in 2013 making the enthusiast class one of the most important for manufacturers.

JPR video game analyst Ted Pollak said, "PC hardware has caught up to most of the software and people are able to play computationally intensive games on Performance level systems. Performance systems now even support high resolution for all but the most demanding simulations and FPS's. The frequency of Direct X updates is also driving some people toward mid-range GPU's. Some gamers are buying Performance GPUs at a higher refresh rate to engage the latest Direct X version, instead of a longer term investment for Enthusiast GPU's."

JPR president Jon Peddie said, "Gamers are ordering, building, and modding their rigs with components that just a few years ago were simply not available with any economy of scale. SSD's, water cooling, gaming mice and keyboards and other components have come to the Performance class and gamers are starting to snap them up. "

The firm also announced that the global market analysis for DIY PC builds covering gamer segments and business segments has predicted robust growth as well. The market will be worth about $10.4 billion in sales annually and much of the sales will be driven by businesses looking to get better performance from their enterprise applications.

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RE: Soo PC gaming isn't dead or dying?
By ClownPuncher on 3/24/2010 6:55:10 PM , Rating: 2
I fail to see the relevance. Crysis vs. MW2? We are talking about a game that required top of the line PC hardware to run vs. a game that debuted on all modern platforms with a massive hypewagon attached.

4+ million copies sold is a huge success whether it is sold at $50 or at $30. Piracy is just being used as a scapegoat.

As far as exclusives go, there is very little reason for them other than to sell a platform, rather than the game. For all AAA titles, porting them to other platforms will always bring good ROI. If a game is good, it will sell.

Hardware sales? Doh, as if it matters anything for the gaming studios :)

Nah, I meant game sales alone.

By Pirks on 3/25/2010 10:10:12 AM , Rating: 2
We are talking about a game that required top of the line PC hardware to run
No it didn't, you could run Crysis on a low end hardware too but with worse rendering quality, and you know that.
there is very little reason for them other than to sell a platform, rather than the game
Exactly, this was my point - nobody gives a sh*t about PC as a gaming platform, so why promote big budget PC exclusives then? PC gamers can eat whatever leftovers left after console gamers got their luxury service. Meaning multiplatform ports, that is IF studio considers porting a game to PC at all, and that is a big IF.
porting them to other platforms will always bring good ROI. If a game is good, it will sell.
Yeah, right, you see any rush in porting GeoW 2, Halo 3, Uncharted, God of War, The Darkness, etc etc to PC? No? Why so? The games are excellent so they WILL SELL you say. Maybe in reality they WILL BE PIRATED instead, huh? ;)
I meant game sales alone
Haha, so you posted the PC game sales ONLY, without console game sales. I wonder why ;))) Probably because console game sales are much larger but it was pretty inconvenient for you so you decided to sweep it inder the rug, dontcha? ;))

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