Print 71 comment(s) - last by Pirks.. on Mar 25 at 10:28 AM

Revenue in enthusiast market will grow significantly despite lost market share

Computer and hardware manufactures know that consumers willing to spend vast sums of cash can most often be found in the enthusiast and gamer markets. These people will spend hundreds of dollars on the latest video cards and processors in pursuit of every last ounce of performance.

Jon Peddie Research (JPR) has announced new data on the PC gaming hardware market and the worldwide DIY market segments of the computer industry. According to JPR, 46% of the dollars spent in 2009 on gaming-motivated PC hardware was from the enthusiast class. The money was spent on gear like boutique PCs, high-end processors, and SSDs.

JPR is predicting that a shift in the product mix is coming to the PC gaming market. By 2013, the enthusiast class will lose market share to the performance and mainstream classes. However, the money spent in the enthusiast hardware segment will grow significantly from $9.5 billion to almost $12.5 billion in 2013 making the enthusiast class one of the most important for manufacturers.

JPR video game analyst Ted Pollak said, "PC hardware has caught up to most of the software and people are able to play computationally intensive games on Performance level systems. Performance systems now even support high resolution for all but the most demanding simulations and FPS's. The frequency of Direct X updates is also driving some people toward mid-range GPU's. Some gamers are buying Performance GPUs at a higher refresh rate to engage the latest Direct X version, instead of a longer term investment for Enthusiast GPU's."

JPR president Jon Peddie said, "Gamers are ordering, building, and modding their rigs with components that just a few years ago were simply not available with any economy of scale. SSD's, water cooling, gaming mice and keyboards and other components have come to the Performance class and gamers are starting to snap them up. "

The firm also announced that the global market analysis for DIY PC builds covering gamer segments and business segments has predicted robust growth as well. The market will be worth about $10.4 billion in sales annually and much of the sales will be driven by businesses looking to get better performance from their enterprise applications.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Consoles will never equal PC gaming
By Pirks on 3/24/2010 1:46:28 PM , Rating: 1
Try doing that when you don't have billions in the bank.
When you have said billions in the bank, you can afford doing hefty initial investments in console market to reap high ROI later. This model is no worse than your favorite "stay in the small market and get a bit of ROI there from the very beginning" model. It's just that big companies can afford big upfront investments so they may not be interested in your little guy model if they see upfront investments as more promising one in the future, i.e. returning higher ROI than your model.
We're talking about the limits of the hardware, and you try to divert that to a financial discussion
I know about hardware limits and I do agree that they exist and cannot be removed, however my point was that said limits mean squat. Even with those limits studios make super duper beautiful games like The Darkness or Uncharted 2, and get massive profits as well, while PC gamers suck eggs and wait for Starcraft or something. Nobody is in a rush to remove Uncharted 2 from PS3 with its horrible "caps" and deploy it onto almighty PC with no "caps" at all. I wonder if you're able to understand why.

So who cares about those "caps" besides yourself? This was my point from the beginning.

RE: Consoles will never equal PC gaming
By Motoman on 3/24/2010 4:33:30 PM , Rating: 2
So who cares about those "caps" besides yourself?

People who want to be able to enjoy better video games without having to wait for the console to be released. And without having to shell out $500 for a new console, and then have to buy new games...but maybe just spend $150 on a new video card once in a while, without having to buy new games or any other new hardware.

The fact that you are pretending that the "cap" isn't a detriment to the console is telling of your entire mindset. Although, you'd have to have a mind to have a mindset, so that theory is probably dead in the water...

RE: Consoles will never equal PC gaming
By cmdrdredd on 3/24/2010 5:07:44 PM , Rating: 2
but maybe just spend $150 on a new video card once in a while, without having to buy new games or any other new hardware.

So at it's release, Crysis could be maxed on a $150 video card? No way...Plus when you turn stuff down you defeat the whole draw to the game because the shooter aspect was really poor.

By Omega215D on 3/25/2010 1:07:57 AM , Rating: 2
Crysis is a pretty poor example, the devs were too eager to show off what they can do with mid- high end hardware. My 8800GT and Dual core Opteron had little trouble running it though and at medium settings the graphics were still great as well as the physics.

I look at Crysis as an incentive to get people to upgrade their hardware instead of relying on supporting the lowest common denominator as was done for Deus EX: Invisible War for example. I'm not talking about getting the best but at least low - mid range bang for your buck kind of hardware.

By Pirks on 3/24/2010 5:08:47 PM , Rating: 2
People who want to be able to enjoy better video games... new console games, without a need to shell out for a new hardware. Just go and buy newer versions of console games, they improve with time just like PC games do, but without a need for constant hardware upgrades.
without having to shell out $500 for a new console
You don't have to lie here since Xbox 360 started at $300 :P
you'd have to have a mind to have a mindset
Stop lying about "$500 consoles" first. THEN we'll talk about whether you have something in your head besides empty space.

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki