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Microsoft's browser ballot, just released in Europe last month, has hurt its browser market share, say market researchers.
What helps Mozilla and Opera hurt Microsoft

Europe's over 200 million Windows computers will be getting an important update courtesy of Microsoft.  The update will give consumers the power to choose their default browser right out of the box -- something Microsoft never did before.  

Elsewhere, Windows starts with Microsoft's Internet Explorer browser loaded as the default browser.  You can change to another browser for your default, but only after you would have to personally go to the browser maker's page on the web and download the installer.  Many customers instead opt to simply stick with Internet Explorer.

Recent reports indicated that Microsoft's release of the ballot screen helped bump European market shares of third-party browsers like Mozilla's Firefox and the European-based Opera Software's titular browser.

New reports indicate that these gains came at Microsoft's expense.  Internet Explorer lost 2.5 percent marketshare in France, 1 percent in Britain, and 1.3 percent in Italy since February, according to the market research firm Statcounter.

Opera, on the other hand, says its downloads have doubled across Europe for the month and tripled in Italy, Spain and Poland.  The release of Opera 10.5 accounts for some of this boost, but the sheer number of new downloads is unusual and a sign that the ballot screen may be helping the third parties.  

Mozilla, the world's second largest browser maker, did not release a new browser, but did report gains of its own.  Describes a Mozilla spokesperson, "We have seen significant growth in the number of new Firefox users as a result of the Ballot Choice screen. We expect these numbers to increase as the Ballot Choice screen fully rolls out across all countries." 

Chrome, Firefox, Opera, and Safari are featured on the ballot screen's first page, in addition to Internet Explorer.  Smaller browsers are also featured if you scroll over, but the small browser companies aren't satisfied with this.

States Flock, a small European browser maker, "To date, new downloads of Flock originating from the browser choice screen have only contributed marginally to growth in overall downloads. This is also the case for the other browsers not on the main screen."

Microsoft doesn't want to change the ballot screen, but the smaller browser makers are lobbying the EU to force it to make more changes.  Describes Flock, "We hope that the changes recommended in our urgent petition to the European Commission are implemented so that all the browsers that have been placed to the right of the main screen will have a reasonable chance of being found and considered by European consumers."



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stupid ballot window
By menting on 3/22/2010 3:51:36 PM , Rating: 2
Like a previous poster said, it would be nice to see how many people actually switched because they wanted some browser other than IE, and how many just clicked the first option.
My mom, as an example, doesn't know what browser she's using (IE), and she doesn't even care. I asked her once if she wanted to try firefox, and she said she doesn't want to; her current browser (IE) works just fine.
There's tons of people like my mom out there, who could care less about what browser they're using, as long as it works. So this ballot window says NOTHING about which browser is better or worse, because if anyone cares about using an alternative browser, they would have installed it themselves regardless.




"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer














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