Print 54 comment(s) - last by Bookworm777.. on Mar 20 at 5:46 PM

Google TV set top box in tests with Dish Network

Advertisers started with traditional media like newspapers, TV, and magazines. As the internet became a more important piece of the daily lives of consumers, advertiser started flocking to online advertisements. 

Today online advertising is a massive moneymaker with Google sitting at the top of the heap. As the internet moves to other platforms like mobile phones and TVs, Google is making moves to ensure that its advertising program is ready. There are a number of devices and platforms that bring internet content to the TV screen in homes around the world. The type of content that can be accessed in the living room varies greatly and includes streaming move rentals, TV shows, and social networks.

Google, Intel and Sony are all teaming up on a push for a new set top box called Google TV reports the 
New York Times. Google TV is looking to bring internet content to the TV via set top boxes and integration directly into TVs.

Google is clearly looking to get its foot in the door in the market so it can reap the money to be earned form more advertising viewers. Sony will benefit by getting TVs with the advanced internet access functionality into homes first. The hardware to make the magic happen will be the popular line of Intel Atom processors.

Google and its partners are looking to Logitech for accessories to go with the Google TV system. Logitech is reportedly making a new remote control for Google TV that has a small keyboard built-in. Logitech already makes one of the best selling lines of universal remotes around with its Harmony universal remote controls.

Google TV will run the Android operating system and the browser used will of course be Chrome. The service will reportedly be open to outside developers with Google providing a SDK in an attempt to get developers to adopt the Google TV platform and design applications for it. People with knowledge of Google TV tell the 
NYT that the project has been going for months. Google is said to be running a limited test of the service with Dish Network already. Reuters reports that Google, Intel, and Sony offered no comment on the project.

One person close to the project told the 
NYT, "Google wants to be everywhere the Internet is so they can put ads there."

There are already a number of devices on the market that are capable of providing access to web content in the living room. In 2008, Intel announced the development of a new SoC that promised to bring internet to the TV screen and the Yahoo Widget channel was the first service to use the SoC. The Yahoo Widget channel provides users small applications that run at the bottom of a TV screen providing things like weather and sports scores.

Apple has its Apple TV device, which has not been successful. More recently, Netflix has been teaming up with several makers of game consoles and set top boxes to provide access to its streaming movie rentals. One of the first dedicated boxes for the TV that could stream Netflix was the Netflix Player from Roku.

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RE: Anyone Else
By The0ne on 3/18/2010 12:33:15 PM , Rating: 2
If you are using the internet, you are using Google idiot.

That makes almost no sense at all!

RE: Anyone Else
By Reclaimer77 on 3/18/2010 12:37:28 PM , Rating: 3
Claiming you can surf the net without having anything to do with Google is a fallacy. Even if you avoid the search side of their business, you can't avoid coming across sites with their ads or having traffic, at some point, routing through their servers.

The only way to have "nothing" to do with Google is simply to not use the 'net. How does this make no sense to you ?

RE: Anyone Else
By The0ne on 3/18/2010 12:59:52 PM , Rating: 2
I will never use a Google product or service.

Again, comprehension on your part please. An insinuating Internet is Google is like Al Gore invented Internet.

And when I say it doesn't make sense I'm referring to your coments, like this latest one...

"The only way to have "nothing" to do with Google is simply to not use the 'net"

Are you serious in thinking this? Where's porkpie, I bet he thinks the same as you. At least consider for a nanosecond what the Net provides for users without Google.

RE: Anyone Else
By invidious on 3/18/2010 2:12:49 PM , Rating: 3
At least consider for a nanosecond what the Net provides for users without Google.

RE: Anyone Else
By Reclaimer77 on 3/18/2010 2:33:34 PM , Rating: 2
Again, comprehension on your part please. An insinuating Internet is Google is like Al Gore invented Internet.

Of course I didn't mean Google IS the net. I just wanted to point out how absurd it was to see someone post, on the Internet, that Google was "evil" and that he wouldn't use them. Like it or not we interact with Google on the Internet every day whether or not we know it.

RE: Anyone Else
By omnicronx on 3/18/2010 2:46:50 PM , Rating: 3

Google = Corporation

Corporation = Greed

Greed = Evil..


Google = Evil..

Then again by the OP's logic, he should stop using the internet, as all the major players in the industry are there to do one thing, make money.

RE: Anyone Else
By dark matter on 3/19/2010 9:57:27 AM , Rating: 2
Sorry to burst your bubble but not everyone interacts with Google everyday. I for one have analytics blocked in my host file as I am sure others like me do.

Now unless I use gmail or Google how do you suppose I am interacting with Google? If you mean the Google ads on the side, again I have those blocked via my hosts file not to mention ad blocker.

Agreed it is difficult to avoid Google but it's certainly not impossible like you make it out to be.

RE: Anyone Else
By Fritzr on 3/20/2010 3:09:03 PM , Rating: 2
You can even use Google search without supporting Google by using a filtering service like that returns only the unpaid search results.

You get the search result and Google gets zero ad exposure.

RE: Anyone Else
By inighthawki on 3/18/2010 2:04:03 PM , Rating: 3
you can't avoid coming across sites with their ads or having traffic, at some point, routing through their servers.

Yes but there is a BIG difference between something like ads being shown on a page and the person browsing the web actively choosing to use a service. Just because something is slipped in the mix doesn't mean you are "using it".

RE: Anyone Else
By rmclean816 on 3/18/2010 2:12:45 PM , Rating: 3
i just felt i needed to add something.

dur dur dur dur dur dur dur dur dur

RE: Anyone Else
By MrBlastman on 3/19/2010 9:46:46 AM , Rating: 2
You are a one trick pony. I've seen you use that same line practically twice in the same day (maybe more).

Perhaps you like talking about yourself?

RE: Anyone Else
By omnicronx on 3/18/2010 2:38:08 PM , Rating: 2
So.. because I am viewing Google adds, I am somehow 'using Google'..

Sorry, I don't click on those adds so I am not 'using' anything.

I saw an Ashley Madison ad my screen last night, am I 'using' that service too?

RE: Anyone Else
By Shining Arcanine on 3/19/2010 6:55:32 AM , Rating: 2
You can use adblock.

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis

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