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Cadillac Converj

Maxmium Bob "Action Figure" made by auto enthusiasts.   (Source: Patrick Arena/The Car Loung)
"It's dead, Jim!" GM passes on the Cadillac Converj

There's been a battle brewing within General Motors about expanding the Volt platform to include vehicles other than the Chevrolet Volt and its near twin, the Opel Ampera. It was hoped that the Cadillac Converj -- which was shown at the 2009 Detroit Auto Show -- would help expand sales of the platform and help offset some of the development costs due to its higher price tag.

The Detroit News received confirmation late last year that the Converj would actually be produced. However, a new report from Automotive News suggests that GM has actually shelved plans to produce the sleek two-door coupe.

"Simply, other priorities and the conviction that the Volt and Ampera will use all available capacity for years to come."

The news comes from none other than "Maximum" Bob Lutz had been proclaiming to the press that the Converj would see the light of day in 2012. Lutz has been a champion of "pet products" within GM over the past few years. Unfortunately for Lutz, many of the vehicles he has championed have also ended up on the chopping block recently (Pontiac Solstice, Pontiac GTO, Pontiac G8, Saturn Sky, etc.). Lutz is also retiring from GM on May 1, so any possible dreams of seeing a production version of the Converj are leaving with him.

"It has always been a concept," added Nick Twork, a spokesman for Cadillac. "It was never announced officially that we were going to do the Converj. We never issued a press release."

The fetching Converj concept car featured a four-seat interior, 21" front wheels (22" in the rear), an all glass roof which incorporated solar panels to help charge accessories (a similar feature is available on the Prius), and LED headlights.

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RE: Good riddance
By PorreKaj on 3/17/2010 1:25:02 PM , Rating: 2
Not true, we need the Ampera because Chevy is a crappy name here in EU :)

keep the chevy in the US and all will be fine :)

RE: Good riddance
By Brandon Hill on 3/17/2010 1:29:36 PM , Rating: 2
You see, that's what I don't get. GM has Holden/Vauxhall/Opel which seem to recycle many of the same designs, yet...

Ford seems to be doing fine using a single global nameplate and they are finally getting with the program by making TRUE world cars for everyone seeing as how we will be getting the Focus, Kuga, Grand C-MAX, and the next Mondeo will be our new Fusion.

RE: Good riddance
By Keeir on 3/17/2010 2:31:16 PM , Rating: 2
I think the difference is that in the case of GM, they choose to purchase existing brands in the other markets and Ford tried to enter the markets.

For example, I believe Ford founded Ford Australia in the 1920s, and GM just purchased Holden.

RE: Good riddance
By Andrwken on 3/17/2010 6:26:43 PM , Rating: 2
You mean like Mazda, Aston Martin, Volvo, Jaguar and Land Rover?

Yep, all started from scratch.

I don't think either company does anything different in regards to this.

RE: Good riddance
By alanore on 3/17/2010 7:43:56 PM , Rating: 2
Ford were only ever partners with Mazda.

Ford no longer own, Aston Martin, Jaguar or Land Rover, and they are in the process of selling Volvo. Out of the brands they actually own, only volvo was a mass market producer, the rest were prestige brands.

RE: Good riddance
By Andrwken on 3/17/2010 8:37:43 PM , Rating: 2
"On November 18, 2008, Ford announced that it would be selling a 20% stake in Mazda, bringing its stake to 13.4%, and surrendering control of the company."

A controlling interest and a partnership are two different things. Also, the original poster was speaking in a past tense about how two companies went different routes in their moves into global markets. Whether or not they still own these companies is irrelevant at this juncture.

RE: Good riddance
By alanore on 3/17/2010 3:10:21 PM , Rating: 2
It seems that the tide is to have European cars in the US, not the other way around.

Like Fords popular, fiesta, focus, CMAX and Mondeo.

Also the likes of Opels Insignia and Astra.

RE: Good riddance
By PorreKaj on 3/17/2010 3:27:36 PM , Rating: 2
Thats another european thingy... when one brand gets to common, it gets bored

However Holden and Vauxhall is right-side driven, where Vaux is fr UK, and Holden Australia, Chevy is more "american" and Opel is for the rest of EU :)

Models like Golf and Focus is god damn everywhere.

RE: Good riddance
By PorreKaj on 3/18/2010 4:33:21 AM , Rating: 2
"it becomes boring"

Anyhow, that is a thing US'ers forget: in EU we have 2 markets. A market for cars with steering wheels in the left, and one for the right ( damn brits ^^ )

One could argue why there is 2 rightwheel driven brands.
might have something to do with the brits not wanting anything from the aussies, and vice versa. ^^

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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