Print 33 comment(s) - last by Samus.. on Mar 19 at 2:15 AM

Cadillac Converj

Maxmium Bob "Action Figure" made by auto enthusiasts.   (Source: Patrick Arena/The Car Loung)
"It's dead, Jim!" GM passes on the Cadillac Converj

There's been a battle brewing within General Motors about expanding the Volt platform to include vehicles other than the Chevrolet Volt and its near twin, the Opel Ampera. It was hoped that the Cadillac Converj -- which was shown at the 2009 Detroit Auto Show -- would help expand sales of the platform and help offset some of the development costs due to its higher price tag.

The Detroit News received confirmation late last year that the Converj would actually be produced. However, a new report from Automotive News suggests that GM has actually shelved plans to produce the sleek two-door coupe.

"Simply, other priorities and the conviction that the Volt and Ampera will use all available capacity for years to come."

The news comes from none other than "Maximum" Bob Lutz had been proclaiming to the press that the Converj would see the light of day in 2012. Lutz has been a champion of "pet products" within GM over the past few years. Unfortunately for Lutz, many of the vehicles he has championed have also ended up on the chopping block recently (Pontiac Solstice, Pontiac GTO, Pontiac G8, Saturn Sky, etc.). Lutz is also retiring from GM on May 1, so any possible dreams of seeing a production version of the Converj are leaving with him.

"It has always been a concept," added Nick Twork, a spokesman for Cadillac. "It was never announced officially that we were going to do the Converj. We never issued a press release."

The fetching Converj concept car featured a four-seat interior, 21" front wheels (22" in the rear), an all glass roof which incorporated solar panels to help charge accessories (a similar feature is available on the Prius), and LED headlights.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Good riddance
By theapparition on 3/17/2010 1:09:34 PM , Rating: 3
What are you talking about? The Chevy and Volt won't be sold in the same market. The change of bumper is to meet differing government requirements.

I don't see why badge engineering wouldn't make sense in this case since Chevy is virtually unknown in Europe and Opel is unknown in the US.

The Cadillac would however cannabilize salesof the Volt, but I'm not sure that's such a bad thing. The Converj does look much better than the Volt.

RE: Good riddance
By theapparition on 3/17/2010 1:10:48 PM , Rating: 2
meant to say Volt and Ampera

RE: Good riddance
By Brandon Hill on 3/17/2010 1:16:29 PM , Rating: 2
You're right. I shouldn't have included the Ampera in the badge engineering discussion seeing as how Opels aren't sold here. i.e. new Buick Regal vs Opel Insignia

But I do detest badge engineering in the same market.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki