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Cadillac Converj

Maxmium Bob "Action Figure" made by auto enthusiasts.   (Source: Patrick Arena/The Car Loung)
"It's dead, Jim!" GM passes on the Cadillac Converj

There's been a battle brewing within General Motors about expanding the Volt platform to include vehicles other than the Chevrolet Volt and its near twin, the Opel Ampera. It was hoped that the Cadillac Converj -- which was shown at the 2009 Detroit Auto Show -- would help expand sales of the platform and help offset some of the development costs due to its higher price tag.

The Detroit News received confirmation late last year that the Converj would actually be produced. However, a new report from Automotive News suggests that GM has actually shelved plans to produce the sleek two-door coupe.

"Simply, other priorities and the conviction that the Volt and Ampera will use all available capacity for years to come."

The news comes from none other than "Maximum" Bob Lutz had been proclaiming to the press that the Converj would see the light of day in 2012. Lutz has been a champion of "pet products" within GM over the past few years. Unfortunately for Lutz, many of the vehicles he has championed have also ended up on the chopping block recently (Pontiac Solstice, Pontiac GTO, Pontiac G8, Saturn Sky, etc.). Lutz is also retiring from GM on May 1, so any possible dreams of seeing a production version of the Converj are leaving with him.

"It has always been a concept," added Nick Twork, a spokesman for Cadillac. "It was never announced officially that we were going to do the Converj. We never issued a press release."

The fetching Converj concept car featured a four-seat interior, 21" front wheels (22" in the rear), an all glass roof which incorporated solar panels to help charge accessories (a similar feature is available on the Prius), and LED headlights.



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RE: Good riddance
By djc208 on 3/17/2010 1:03:27 PM , Rating: 4
While I agree that killing the Converj was stupid, and would argue that GM should have done the Converj first and then released the Volt.

However I don't think the Opel is a big deal considering it's GM's European version of the Volt. It's not like they compete with each other. You can't get the Opel here or the Chevy there.

Badge engineering is stupid when it competes with your own vehicles. When it's just a different name and face for a different market I think it's a smart move.

Just look at the GTO, GM can badge engineer all the Holden projects they want if that's the kind of vehicle that gets to our shores. I'd love to see the UTE version of that platform come here at some point, but you'd naturally slap a Chevy badge and front end on it.


RE: Good riddance
By theapparition on 3/17/2010 1:16:18 PM , Rating: 2
Yes,
One of my employees and devout motorhead still laments the death of the Pontiac Sport Trunk (aka Holden Ute).


RE: Good riddance
By Brandon Hill (blog) on 3/17/2010 1:18:17 PM , Rating: 2
Tell him to get a Tacoma X-Runner ;)


RE: Good riddance
By Camikazi on 3/17/2010 2:23:45 PM , Rating: 2
Nice truck, but Ute is better, like it so much more and wish Pontiac was still around to release their version :(


RE: Good riddance
By Brandon Hill (blog) on 3/17/2010 2:27:54 PM , Rating: 4
Chevy could always make it an El Camino ;)


RE: Good riddance
By Camikazi on 3/18/2010 11:16:32 AM , Rating: 2
That would be great, bring back the Camino!


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