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Google Nexus One
Flurry estimates that Google has sold just 135k Nexus One smartphones

Google's Nexus One made big waves on the internet when its details were leaked late last year and again when it was officially announced ahead of CES 2010. The Nexus One was described as the next "iPhone Killer" by many and was billed by Google as the "next stage in evolution for the Android".

The smartphone -- which is powered by Android 2.1 -- hit all the right hardware notes thanks to a 1GHz Snapdragon processor, 3.7" (480x800) AMOLED display, multi-touch, and a generous 1400 mAh battery. What could possibly go wrong with Google's full backing, a sleek exterior design, and geek-friendly hardware specs?

Well, everything has gone wrong according to Flurry Analytics. Flurry, if you recall, is the company that first spotted a few dozen iPad devices running iPhone OS 3.2 right before the official launch of the device. Flurry estimates that Google has managed to sell only 135,000 Nexus One smartphones in its first 74 days of availability – Flurry uses the 74 day benchmark because that's how many days it took for the original iPhone to reach the one million mark back in 2007.

If Flurry's numbers are accurate, the Nexus One appears to be actually losing momentum rather quickly considering that Google sold an estimated 80,000 units during the month of January and has only added another 55,000 sales in the past month and a half.

For comparison, another Android device which has made headlines in the past few months is doing quite well in the marketplace. Flurry estimates that Motorola sold 1.05 million Droid smartphones during the first 74 days of availability.

The reasons for the Nexus One's failure are plentiful. The device is barely known about outside of the tech circle, the phone has to be purchased directly from Google, and T-Mobile doesn't quite have the same clout as AT&T or Verizon. The Motorola Droid is backed by the United States' largest wireless carrier, Verizon. Apple's iPhone, on the other hand, is the crowning jewel of second place network AT&T.

“Despite the fact that the Google Nexus One is the most advanced Android handset to date, and enjoyed substantial buzz leading up to its release, the launch has been overshadowed by lower than expected sales,” stated Flurry on the company blog. “In our previous reports we offered several possible reasons including unconventional choices in marketing, pricing and distribution.”

The Nexus One is supposed to launch on Verizon's network later this spring, so hopefully Google will see an uptick in sales at that time.

Updated 3/16/2010

Google is now offering the unlocked Nexus One to wireless customers on the AT&T network.



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Google's sales model is the real failure
By HaB1971 on 3/16/2010 11:52:17 AM , Rating: 4
IMHO selling direct from a website without being able to physically see one up close and in person in the store, play with it, have fun with it etc makes for a poor selling experience for an item that most users will want to see rather than read about.

I was in a T-mobile store browsing for something else and 3 people within 5 minutes asked about the phone only to be told going online.





RE: Google's sales model is the real failure
By SPOOFE on 3/16/2010 12:14:28 PM , Rating: 2
On the other hand, no ad campaign means less initial investment in the phone, making it less financially stressful to engage in a prolonged campaign of market penetration. Google's the new kid in a market that's been growing for decades and has been recently "reinvented" by another recent entrant. I suspect they didn't believe an Apple-type of coup could be accomplished and adopted the "slow and steady" tactic instead. It also means that, if it's going to work, we won't see it for a while.


By MScrip on 3/17/2010 2:22:24 AM , Rating: 2
First of all... Google is an advertising company... they should know better.

Second... why does Coca-Cola still run commercials? Because Pepsi still does...


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