Google's Nexus One made big waves on
the internet when its details were leaked
late last year and again when it was officially
announced ahead of CES 2010. The Nexus One was described as the
next "iPhone Killer" by many and was billed by Google as
the "next stage in evolution for the Android".
The smartphone -- which is powered by
Android 2.1 -- hit all the right hardware notes thanks to a 1GHz
Snapdragon processor, 3.7" (480x800) AMOLED display,
and a generous 1400 mAh battery. What could possibly go wrong with
Google's full backing, a sleek exterior design, and geek-friendly
Well, everything has gone wrong
according to Flurry Analytics. Flurry, if you recall, is the company
spotted a few dozen iPad devices running iPhone OS 3.2 right
before the official launch of the device. Flurry estimates that
has managed to sell only 135,000 Nexus One smartphones in its
first 74 days of availability – Flurry uses the 74 day benchmark
because that's how many days it took for the original iPhone to reach
the one million mark back in 2007.
If Flurry's numbers are accurate, the
Nexus One appears to be actually losing momentum rather quickly
considering that Google sold
an estimated 80,000 units during the month of January and has
only added another 55,000 sales in the past month and a half.
For comparison, another Android device
which has made headlines in the past few months is doing quite well
in the marketplace. Flurry estimates that Motorola sold 1.05 million
Droid smartphones during the first 74 days of availability.
The reasons for the Nexus One's failure
are plentiful. The device is barely known about outside of the tech
circle, the phone has to be purchased directly
from Google, and T-Mobile doesn't quite have the same clout as
AT&T or Verizon. The Motorola Droid is backed by the United
States' largest wireless carrier, Verizon. Apple's iPhone, on the
other hand, is the crowning jewel of second place network AT&T.
“Despite the fact that the Google
Nexus One is the most advanced Android handset to date, and enjoyed
substantial buzz leading up to its release, the launch has been
overshadowed by lower than expected sales,” stated Flurry on the
company blog. “In our previous reports we offered several possible
reasons including unconventional choices in marketing, pricing and
The Nexus One is supposed to launch on
Verizon's network later this spring, so hopefully Google will see an
uptick in sales at that time.
Google is now offering the unlocked Nexus One to wireless customers on the AT&T network.
quote: Many people want a smart phone that just works intuitively. This was the iPhone's great success, and Microsoft seems to be bargaining for the same in Win PHone 7. Android isn't designed for this market.