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Google Nexus One
Flurry estimates that Google has sold just 135k Nexus One smartphones

Google's Nexus One made big waves on the internet when its details were leaked late last year and again when it was officially announced ahead of CES 2010. The Nexus One was described as the next "iPhone Killer" by many and was billed by Google as the "next stage in evolution for the Android".

The smartphone -- which is powered by Android 2.1 -- hit all the right hardware notes thanks to a 1GHz Snapdragon processor, 3.7" (480x800) AMOLED display, multi-touch, and a generous 1400 mAh battery. What could possibly go wrong with Google's full backing, a sleek exterior design, and geek-friendly hardware specs?

Well, everything has gone wrong according to Flurry Analytics. Flurry, if you recall, is the company that first spotted a few dozen iPad devices running iPhone OS 3.2 right before the official launch of the device. Flurry estimates that Google has managed to sell only 135,000 Nexus One smartphones in its first 74 days of availability – Flurry uses the 74 day benchmark because that's how many days it took for the original iPhone to reach the one million mark back in 2007.

If Flurry's numbers are accurate, the Nexus One appears to be actually losing momentum rather quickly considering that Google sold an estimated 80,000 units during the month of January and has only added another 55,000 sales in the past month and a half.

For comparison, another Android device which has made headlines in the past few months is doing quite well in the marketplace. Flurry estimates that Motorola sold 1.05 million Droid smartphones during the first 74 days of availability.

The reasons for the Nexus One's failure are plentiful. The device is barely known about outside of the tech circle, the phone has to be purchased directly from Google, and T-Mobile doesn't quite have the same clout as AT&T or Verizon. The Motorola Droid is backed by the United States' largest wireless carrier, Verizon. Apple's iPhone, on the other hand, is the crowning jewel of second place network AT&T.

“Despite the fact that the Google Nexus One is the most advanced Android handset to date, and enjoyed substantial buzz leading up to its release, the launch has been overshadowed by lower than expected sales,” stated Flurry on the company blog. “In our previous reports we offered several possible reasons including unconventional choices in marketing, pricing and distribution.”

The Nexus One is supposed to launch on Verizon's network later this spring, so hopefully Google will see an uptick in sales at that time.

Updated 3/16/2010

Google is now offering the unlocked Nexus One to wireless customers on the AT&T network.



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By Bateluer on 3/16/2010 11:18:48 AM , Rating: 5
^^ That is the question.




By MojoMan on 3/16/2010 11:24:55 AM , Rating: 4
This is a twisted post. How in the world can you compare iPhone sales to Nexus sales when iPhone is on a large network like ATT? Does Sprint, ATT, or Verizon sell this phone yet? No. I know at least eight to ten people, not including myself, that are waiting for this phone to hit big red.

Pardon all of us if we don't jump over to T-Mobile just to have this phone. Nope, waiting for the Verizon release thank you very much.


By MojoMan on 3/16/2010 11:25:51 AM , Rating: 2
By the way, I'm referring to the author of the post, not you Bateluer. You made a great point, and I wanted to expound on it. :-)


By Bateluer on 3/16/2010 11:31:33 AM , Rating: 2
Not a problem. I know of at least 3 people myself currently on Verizon, who are waiting for the CDMA N1. Once it launches on Verizon, there will be a large spike in sales. Whether it will beat the Moto Droid is up for discussion though.

I like my Droid and won't be buying an N1, but its a nice phone regardless.


By Spuke on 3/16/2010 11:39:53 AM , Rating: 2
You can add my wife and I to that waiting list. Our contract with AT&T is up and it's time to move away from The Beast.


By WheelsCSM on 3/16/2010 1:10:11 PM , Rating: 2
Agreed - same here. Been an AT&T customer for over 10 yrs and don't want an iPhone. As soon as the N1 drops on Verizon I'm jumping ship.


By seamonkey79 on 3/16/2010 2:04:21 PM , Rating: 2
I'm on Verizon using a Droid Eris and I'm waiting on the N1 for Verizon, no way I'm jumping ship to join T-Mobile just for a phone.


By quiksilvr on 3/16/2010 7:44:39 PM , Rating: 2
What's all this hating on T-Mo? Is their coverage bad? Not at all. Is their 3G coverage bad? Again, no. Granted you get more coverage with Verizon, but the prices on T-Mobile are much better and their 3G coverage is great (at least where I live).

Even if you go for a two year contract it's still the cheapest around.


By afkrotch on 3/16/2010 8:54:19 PM , Rating: 2
Coverage can be vastly different in different portions of the country. Course not of it matters to me. I use an AnyCall phone.


By Blessedman on 3/16/2010 11:32:30 PM , Rating: 2
you can't get any discount on the phone if you are on a family plan. The only discount to my knowledge was for new customers only, maybe my friend misheard the T-Mo representative.


By rudy on 3/16/2010 2:36:31 PM , Rating: 3
Also not selling it in stores is stupid as it gets. Anyone with any sales experience knows you have to close deals before a person walks out of the store. So knowing this T-Mobile sales people will just sell them a different phone if they come into the store.


By TMV192 on 3/16/2010 11:56:17 AM , Rating: 3
You guys do understand that this is not T-Mobile's phone don't you?

It's an unlocked phone that is compatible with T-Mobile's 3G network, but it's not T-Mobile's device, you can go to T-Mobile.com and you won't see it there. It's strictly Google's phone, and it is they who are responsible for advertising, sales, and support. So it can in no way, be compared to the way the iPhone or Droid is sold


By Jackattak on 3/16/2010 12:05:02 PM , Rating: 2
Yes, I understand that perfectly well, and not once did I mention that it was "T-Mobile's phone".

I said "starting with T-Mobile", which is precisely what Google did. Yes, you can get the phone unlocked. If you want the phone with a carrier plan however, you must go with T-Mobile.

Hope that clears it up for you.


By amanojaku on 3/16/2010 11:44:48 AM , Rating: 2
I think the iPhone's adoption was largely due to:

1) AT&T pushing the iPhone in a way T-Mobile hadn't with the Nexus One
2) A large number of iPhone users are corporate, and hate the look of the Blackberry and Palm offerings
3) A large number of iPhone users are people who never really texted or surfed and owned a standard phone, while a lot of T-Mobile users had the Sidekick, or bought unlocked iPhones before the Nexus One came out
4) Apple convincing the press, and therefore the world, that the iPhone was something more special than a pretty device (I actually don't like the design, and it looks uncomfortable to use)

I expect the Nexus One to do a little better on other carriers, but I don't think it has the chops to take down the iPhone. Perhaps the next revision.


By Drag0nFire on 3/16/2010 11:51:10 AM , Rating: 2
I also think the two phones are essentially different, and target different user bases. Linux is a great OS, but it is not for everyone; most consumers would be better off with Windows or Mac OS.

In the same way, I think Android is best for someone who is willing to tinker to get the results they want. The level of control available to end users is unparalleled among smart phone OSes, but this is only good if the user has appropriate experience and is willing to invest time and effort.

Many people want a smart phone that just works intuitively. This was the iPhone's great success, and Microsoft seems to be bargaining for the same in Win PHone 7. Android isn't designed for this market.

That said, I too will get a Nexus when it hits VZW.


By adiposity on 3/16/2010 12:50:39 PM , Rating: 5
quote:
Many people want a smart phone that just works intuitively. This was the iPhone's great success, and Microsoft seems to be bargaining for the same in Win PHone 7. Android isn't designed for this market.


I disagree. I love to tinker. But in spite of that, the reason I got my Android phone (Droid) was that it works intuitively. In spite of liking to tinker with my phone, I also want the interface to be consistent and easy to use. Even if I know how to do so, I don't relish the idea of going through several unnecessary steps to change a setting. I appreciate the simplicity of the settings menu in Android. Compared to Windows Mobile or even Blackberry, it is MUCH easier to change settings on Droid. It is also MUCH easier to install applications.

In truth, the Android phones are more like iPhones than any other phones. They really did rip off most of what makes iPhones good, while still retaining the ability to "tinker" and being much more open than Apple phones.

As much of a techie as I am, and as much as I would like to think so, Android phones are not some difficult-to-use techie phone. Heck, this receptionist at my company uses a G1 and she doesn't even know what Linux is. She loves it.

There is no reason Linux cannot be used as the base for a completely intuitively designed phone. The cost of development is much lower than that of a desktop OS and all the associated applications. The kernel (Linux) barely matters at all in the end result. The rest of it has largely been built from scratch. There is very little in the Windows/Linux usability debate that carries over to the Android/iPhone/WinMo/Palm/RIM debate.


By Bateluer on 3/16/2010 11:53:11 AM , Rating: 3
I don't think it will outsell the iPhone even if it launched on Sprint, Verizon, and T-Mobile, but there's a big difference between a sales failure and failing to outsell the iPhone.


By hiscross on 3/17/2010 10:28:00 PM , Rating: 2
What? I phone users don't surfer the web or text. Do you live in a cave? The reason the iphone and that google thingy does support tethering is because of all the data bandwidth the current customers use. You really need to understand the mobile phone market.


By bplewis24 on 3/16/2010 11:50:50 AM , Rating: 1
My brother is on T-Mobile as he awaits switching to Verizon after his contract expires. He had to get a new phone for his GF and he actually went to look for the Nexus One and couldn't find it and didn't see it on their website. It appears you can only purchase this through Google's Nexus One website, right? No wonder it is a sales flop.

While I DO believe it will sell much better on Verizon, if they keep up the current business model without tweaking it at all, it will still be a flop on Verizon. Tis a shame, for a phone as good as this one.

Brandon


By Jeffk464 on 3/16/2010 11:39:32 AM , Rating: 2
Of course it is, it comes at way too much of a price premium.


By homebredcorgi on 3/16/2010 11:51:11 AM , Rating: 5
Agreed.

"Failure"? I guess that depends on one's definition. Let's see:
1. Launched on the smallest US carrier
2. Online only sales
3. Absolutely no advertising campaign

Launch the thing on multiple carriers, get them in actual stores for people to see and touch and then inundate me with ads like the Droid has and we can make a valid comparison to other phone sales.


By trisct on 3/16/2010 12:37:03 PM , Rating: 4
Assuming Google pulls their collective top out of their collective bottom, and does the actual marketing. The current campaign is, agreed, a great recipe for failure.


By Dave2 on 3/16/2010 12:02:28 PM , Rating: 4
I plan on getting the Nexus One. I suggest you get the phone because you like it. Not because it is an iphone killer. Otherwise just go to at&t. Just like everything in life, do what you like and want to do. Don't like and do only what everyone else does. Otherwise we would all be driving the same cars and wearing the same clothes. Even though that is true to some extent. Nexus One. A small step toward independence. ;)


By crystal clear on 3/16/2010 10:06:50 PM , Rating: 2
How many people are waiting for the N1 to launch on Big Red?

^^ That is the question.


The answer is-
It is not an Apple product like the iPad that sold 120,000 on day 1 for pre orders.



Day 1 estimate: 120,000 iPads sold

The team at Investor Village's AAPL Sanity board have completed their initial analysis of pre-orders for the iPad tablet computer.

Apple (AAPL) began taking orders on Friday for delivery starting April 3.

"Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven't touched or for that matter, even seen in person," said Victor Castroll, an analyst with Valcent Financial Group.

"And, we're still three weeks away. That is amazing."



Yes Google will gain marketshare from Microsft & Palm for a start.

Google lacks experience in consumer marketing ...they really never sold anything,rather offered it for FREE.


By darklight0tr on 3/17/2010 10:54:34 AM , Rating: 2
Awww...come on. The only reason that Apple has so many preorders for the iPad is because there are plenty of Apple fanatics that will purchase ANYTHING Apple makes sight unseen, just because the almight Apple logo is on it! It doesn't matter at all if the product is good or bad.

The iPad could be the best product ever and I would NEVER buy it in its current form due to the lack of a user replaceable battery. That is just criminal in my opinion. $99 plus shipping if the battery craps out? HA! I got burned once by Logitech when I bought a wireless mouse that didn't have a user replaceable battery. A year later the thing was a paper weight and I swore to never buy a product that relies on a battery you can't replace.


By OBLAMA2009 on 3/17/2010 4:15:02 AM , Rating: 2
wait til they get phucking n1 for vz, then everyone including myself will go out and get it. 529 is too expensive imo though, 350 would be more reasonable


By mostyle on 3/22/2010 6:47:48 AM , Rating: 2
I would agree here. I'd already have an N1 on ATT if they would shave off say $130...


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