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  (Source: Warner Brothers)

Google and Apple are waging war in the smart phone arena. That war escalated when Apple sued one of Google's Android hardware partners, HTC. Apple is now reportedly considering dropping Google's search engine from its products.  (Source: iPhone Spies)
The love has been lost between two of the tech industry's biggest giants

This week Qi Lu, the president of Microsoft’s online services division, was seen on Apple's campus.  He was reportedly meeting to discuss terms with Apple to make Bing the default search engine on the iPad and possibly even the iPhone.  That would be a blow for Google, which has enjoyed a great deal of search traffic from the iPhone.  However, it's just another sign of a growing war between Apple and Google.

In January, Google released the Nexus One and then it did something very gutsy.  It stood up to Apple's claims that it essentially "owned" mobile multi-touch by releasing an update enabling multitouch on Android handsets, including the Nexus One.  The results didn't take long to arrive; in March Apple filed suit against HTC, makers of the Nexus One, claiming that they were "stealing" Apple's intellectual property.

And just like that the tech community came to a shocking realization -- Apple and Google were at war.

The roots of the conflict trace back to Google's phone project, and Google and Apple's diametrically opposed philosophies.  Google championed the engineer and open products, while Apple championed the artist and tightly regulated, closed products like the iPhone.  Nonetheless, the pair enjoyed a deep friendship for a time, thanks to the mutual respect of Apple CEO Steve Jobs and Google CEO Eric Schmidt.  That friendship led to search revenue deals, and Schmidt even sat on Apple's board.

However, several incidents raised tensions between the companies of late.  First there was the Google's acquisition of AdMob for $750M USD; Apple had tried to buy it for $600M USD just months earlier.  Apple recouped with the acquisition of Quattro Wireless for $300M USD.

And then there was Google's launch of its Android project back in Nov. 2007.  At that point, according to the New York Times, Google and Apple engaged in a series of meetings discussing the upcoming phone.  Apple's Jobs was reportedly enraged.  He said that if Google included multi-touch or other key technologies in its handset, his company would not hesitate to sue.

Now it appears he has made good on those threats, and in doing so has launched perhaps the biggest tech conflict of the new millennia.

In an era where Microsoft and Apple are now quietly cooperating, the rift between Google and Microsoft harks back to such classic feuds as Nintendo vs. Sega, Apple vs. Microsoft (in the 1980s), or Intel vs. AMD.  

And it's became personal.  Mr. Schmidt and Mr. Jobs reportedly aren't so friendly anymore.  Jobs has gone as far as to hint that Google is evil.  If there's one thing that's apparent it's that this conflict is just starting to heat up; don't be surprise if it affects other Android handset makers like Motorola.



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RE: This article
By amanojaku on 3/15/2010 10:36:43 AM , Rating: 4
I can understand you not being satisfied with an aggregated article (they are brief, after all), but the source listed in this article is quite a read, so maybe you should go here before complaining:

http://www.nytimes.com/2010/03/14/technology/14bra...

Granted, there isn't much new in seeing a CEO turn on his "ally". I'm just surprised Schmidt is still on Jobs' cock.
quote:
In a statement, Mr. Schmidt concurred. “I continue to believe, as many do, that Steve Jobs is the best C.E.O. in the world today, and I admire Apple and Steve enormously,” he wrote.


RE: This article
By Drag0nFire on 3/15/10, Rating: -1
RE: This article
By amanojaku on 3/15/2010 11:46:45 AM , Rating: 2
Look, I don't disagree that the format of DT's articles are sometimes difficult for me to read. That being said, you have to remember that DT is a news aggregator. An aggregator has two primary functions:

1) Scour the 'net for news
2) Present the discovered links and summarize them

Clearly, DT searches for news. Maybe a few days late, but hey. *shrug* With only a few annoying exceptions DT includes the source links. DT "helpfully" includes links to past articles about the subject, as well, but they do more harm than good by burying the most current article. Perhaps a sidebar of sorted articles or something could help, but I'm not about to make recommendations without a public poll. DT readers are notoriously fickle about layout.

And we're worse when it comes to article content. I can ignore speeling and grandmar (hee hee) errors. They're silly, but I'll live. But every now and then an article meanders, lists inaccuracies, or recycles older content. It doesn't matter to me, though: I come here for the sources and comments. I may not continue to do so in the future, but for now I don't think DT is all that bad.

But you need to hire more writers than just Hill, McGlaun and Mick. Seriously, it's kind of bland now.


RE: This article
By Drag0nFire on 3/16/2010 10:10:03 AM , Rating: 2
RE: This article
By djc208 on 3/15/2010 11:23:36 AM , Rating: 2
He's probably not wrong. Steve is like the televangelist of the tech world. Who else is better able to bilk people out of large sums of money over pretty promises, while dictating your technical morality and restricting your view of the tech world to that which they deem appropriate to be purchased and run on their hardware.

Isn't that the goal of all CEOs? Get people to spend stupid amounts of money on their products/services in order to make huge proffits. We may hate Steve Jobs and his Sheeple followers but the man is good at doing the above.

The only people who probably do this better are drug dealers, and they're not officially recognized by the business community so they don't count.


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