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  (Source: Warner Brothers)

Google and Apple are waging war in the smart phone arena. That war escalated when Apple sued one of Google's Android hardware partners, HTC. Apple is now reportedly considering dropping Google's search engine from its products.  (Source: iPhone Spies)
The love has been lost between two of the tech industry's biggest giants

This week Qi Lu, the president of Microsoft’s online services division, was seen on Apple's campus.  He was reportedly meeting to discuss terms with Apple to make Bing the default search engine on the iPad and possibly even the iPhone.  That would be a blow for Google, which has enjoyed a great deal of search traffic from the iPhone.  However, it's just another sign of a growing war between Apple and Google.

In January, Google released the Nexus One and then it did something very gutsy.  It stood up to Apple's claims that it essentially "owned" mobile multi-touch by releasing an update enabling multitouch on Android handsets, including the Nexus One.  The results didn't take long to arrive; in March Apple filed suit against HTC, makers of the Nexus One, claiming that they were "stealing" Apple's intellectual property.

And just like that the tech community came to a shocking realization -- Apple and Google were at war.

The roots of the conflict trace back to Google's phone project, and Google and Apple's diametrically opposed philosophies.  Google championed the engineer and open products, while Apple championed the artist and tightly regulated, closed products like the iPhone.  Nonetheless, the pair enjoyed a deep friendship for a time, thanks to the mutual respect of Apple CEO Steve Jobs and Google CEO Eric Schmidt.  That friendship led to search revenue deals, and Schmidt even sat on Apple's board.

However, several incidents raised tensions between the companies of late.  First there was the Google's acquisition of AdMob for $750M USD; Apple had tried to buy it for $600M USD just months earlier.  Apple recouped with the acquisition of Quattro Wireless for $300M USD.

And then there was Google's launch of its Android project back in Nov. 2007.  At that point, according to the New York Times, Google and Apple engaged in a series of meetings discussing the upcoming phone.  Apple's Jobs was reportedly enraged.  He said that if Google included multi-touch or other key technologies in its handset, his company would not hesitate to sue.

Now it appears he has made good on those threats, and in doing so has launched perhaps the biggest tech conflict of the new millennia.

In an era where Microsoft and Apple are now quietly cooperating, the rift between Google and Microsoft harks back to such classic feuds as Nintendo vs. Sega, Apple vs. Microsoft (in the 1980s), or Intel vs. AMD.  

And it's became personal.  Mr. Schmidt and Mr. Jobs reportedly aren't so friendly anymore.  Jobs has gone as far as to hint that Google is evil.  If there's one thing that's apparent it's that this conflict is just starting to heat up; don't be surprise if it affects other Android handset makers like Motorola.



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RE: Silly
By alanore on 3/15/2010 10:08:54 AM , Rating: 3
Is the default search in the OS-X's Safari not still Google?

I don't think this will hit Google's bottom line in any way just now. I think it will have more of an impact when mobile advertising space takes off.


RE: Silly
By omnicronx on 3/15/2010 12:23:12 PM , Rating: 2
I don't agree, depending on how this plays out i.e Would it only be for new devices, or will they send out an update that will set your default to Bing (i.e everyone).

If its the latter, I see no way how this could not impact Google's bottom line. More exposure to Bing could easily mean more people using it as their desktop search engine.

With 50 million + possible iPad users, we are not talking about a small user base here, especially when you consider how consumer oriented iPhone users are.


RE: Silly
By jimbojimbo on 3/15/2010 12:52:24 PM , Rating: 4
quote:
With 50 million + possible iPad users
LOL!! That was the funniest thing I've read online in a long time. 50 million +! HAHAHaaa!


RE: Silly
By BZDTemp on 3/15/10, Rating: 0
RE: Silly
By Gio6518 on 3/15/2010 3:43:28 PM , Rating: 2
quote:
Of course 50 mill will not come over night but consider how many iPods have been sold and then I guess you will be less skeptical.


HAHAHAHAHAHA theyre not going to get near 50 mil ever...

i know lots of DIE HARD apple freaks and theyre even laughing at this thing, sure they'll sell alot at first, you got the totally brainwashed that will pre-order and then fizzle out...

look at apples great new ideas on Imaxipad

http://www.theinquirer.net/inquirer/news/1596392/a...


RE: Silly
By crystal clear on 3/15/2010 1:11:14 PM , Rating: 1
On a worldwide basis - why not

Do some research before commenting !


RE: Silly
By Alexstarfire on 3/15/2010 1:25:04 PM , Rating: 2
Who in their right mind outside of the US would buy it? People who actually need something usable and don't have a lot of money to spend aren't even looking at tablets to begin with, let alone an overpriced tablet with little functionality.


RE: Silly
By crystal clear on 3/15/2010 1:53:50 PM , Rating: 2
Who in their right mind outside of the US would buy it?

Oh really ! you will be very surprised to schocked to note that lots of people outside the USA do buy lots of iPhones-again do some research to see their worldwide sales.
The E.U. is a huge market itself with Asia where iphones are sold.

Refer to Apple's quaterly financial statements for more accurate details.


RE: Silly
By Jalek on 3/15/2010 6:22:01 PM , Rating: 2
That's how you do it, fight for that stock price!


RE: Silly
By Alexstarfire on 3/16/2010 1:49:39 PM , Rating: 2
I think you have the iPhone confused with the cheap iPhone knock-offs in Asia.


RE: Silly
By Pirks on 3/15/10, Rating: 0
RE: Silly
By omnicronx on 3/15/2010 1:50:29 PM , Rating: 2
You do realize that in 2009, Gartner claims that iPhone OS based devices (i.e iPhone/iPod Touch) sold almost 25 million units.

They were at around 37 million April last year according to Apple if I remember correctly. So yes.. 50 million+ seems about right.


RE: Silly
By messyunkempt on 3/15/2010 2:24:43 PM , Rating: 1
You think the ipad will sell as many units as iPhone and iPod touch? combined?


RE: Silly
By crystal clear on 3/15/2010 2:38:26 PM , Rating: 2
Here some news for you-

Day 1 estimate: 120,000 iPads sold

The team at Investor Village's AAPL Sanity board have completed their initial analysis of pre-orders for the iPad tablet computer.

Apple (AAPL) began taking orders on Friday for delivery starting April 3.



"Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven't touched or for that matter, even seen in person," said Victor Castroll, an analyst with Valcent Financial Group.

"And, we're still three weeks away. That is amazing."

http://brainstormtech.blogs.fortune.cnn.com/2010/0...


RE: Silly
By Pirks on 3/15/2010 5:17:45 PM , Rating: 1
yeah baby, Jobs is pwning wintrolls like there's no tomorrow, woohoo!!!


RE: Silly
By Pirks on 3/15/2010 5:25:09 PM , Rating: 1
Here's a nice one up the wintrolls fatty asses: http://www.engadget.com/2010/03/15/confirmed-marke...

Hahahahaaa stupid Ballmer docksuckaz, how you like it huh? Jeez it's a double pwn day today, suck Ballmer's dock twice faster now wintrolls!!! Bash Apple bash some more, bark bark doggies, all while MS copycats continue to replicate Apple, it's sooo funny :)))


RE: Silly
By omnicronx on 3/15/2010 5:13:06 PM , Rating: 3
Ahh i see now.. Yay for poor writing skills..

By: With 50 million + possible iPad users
I meant: 50 million current iPhone OS users (i.e iPod/iPhone) plus the possible iPad users.. I was not saying there would be 50 million iPads ;)


RE: Silly
By alanore on 3/15/2010 9:36:04 PM , Rating: 2
All of Apple products only account for a small amount of the google search pie. Its still statistically significant, but relatively small compared with wintel boxes.

Not to mention the user still has the choice. The most popular browser in the world is IE, it defaults to Bing, yet Google is the most popular search engine.

And finally, in FY09 Google only made 3% of revenue came from mobile search, across all mobile phones, including non-smart phones. So the percentage of that 3% which is made up of iphones would would be pretty small. I would say roughly 20% (The search revenue is based on all phone not just smart phones. Iphone account for 25% of smart phones market in the US (stats from Dec 09) but counter acting that is the iphone users use a lot more data that non smart phone users) The factor in the number of users switching back to bing, say 1/3 stop using google all together, 1/3 switch back to google, and 1/3 still utilise google.com for somethings.

So currently we are talking between 0.1-0.3% of Google revenue, they probably spend more or corporate hospitality.

In the future as mobile search grows it will be a far bigger issue. I think mobile search revenue growth is about 250% year on year, but like i said short term, not so bad, longer term, definitely an issue.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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