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  (Source: Warner Brothers)

Google and Apple are waging war in the smart phone arena. That war escalated when Apple sued one of Google's Android hardware partners, HTC. Apple is now reportedly considering dropping Google's search engine from its products.  (Source: iPhone Spies)
The love has been lost between two of the tech industry's biggest giants

This week Qi Lu, the president of Microsoft’s online services division, was seen on Apple's campus.  He was reportedly meeting to discuss terms with Apple to make Bing the default search engine on the iPad and possibly even the iPhone.  That would be a blow for Google, which has enjoyed a great deal of search traffic from the iPhone.  However, it's just another sign of a growing war between Apple and Google.

In January, Google released the Nexus One and then it did something very gutsy.  It stood up to Apple's claims that it essentially "owned" mobile multi-touch by releasing an update enabling multitouch on Android handsets, including the Nexus One.  The results didn't take long to arrive; in March Apple filed suit against HTC, makers of the Nexus One, claiming that they were "stealing" Apple's intellectual property.

And just like that the tech community came to a shocking realization -- Apple and Google were at war.

The roots of the conflict trace back to Google's phone project, and Google and Apple's diametrically opposed philosophies.  Google championed the engineer and open products, while Apple championed the artist and tightly regulated, closed products like the iPhone.  Nonetheless, the pair enjoyed a deep friendship for a time, thanks to the mutual respect of Apple CEO Steve Jobs and Google CEO Eric Schmidt.  That friendship led to search revenue deals, and Schmidt even sat on Apple's board.

However, several incidents raised tensions between the companies of late.  First there was the Google's acquisition of AdMob for $750M USD; Apple had tried to buy it for $600M USD just months earlier.  Apple recouped with the acquisition of Quattro Wireless for $300M USD.

And then there was Google's launch of its Android project back in Nov. 2007.  At that point, according to the New York Times, Google and Apple engaged in a series of meetings discussing the upcoming phone.  Apple's Jobs was reportedly enraged.  He said that if Google included multi-touch or other key technologies in its handset, his company would not hesitate to sue.

Now it appears he has made good on those threats, and in doing so has launched perhaps the biggest tech conflict of the new millennia.

In an era where Microsoft and Apple are now quietly cooperating, the rift between Google and Microsoft harks back to such classic feuds as Nintendo vs. Sega, Apple vs. Microsoft (in the 1980s), or Intel vs. AMD.  

And it's became personal.  Mr. Schmidt and Mr. Jobs reportedly aren't so friendly anymore.  Jobs has gone as far as to hint that Google is evil.  If there's one thing that's apparent it's that this conflict is just starting to heat up; don't be surprise if it affects other Android handset makers like Motorola.

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One of two things will happen here...
By AbsShek on 3/15/2010 10:03:42 AM , Rating: 2
One of two things can happen after this:

1) Apple wins - The tech world will be held back by all the patenting and suing. - Dark ages

2) Google wins - The tech world will be engulfed in a lot of open source code being duplicated, leaving the consumers confused as to which software to use. - Information overload

Or, if we're lucky, the patenting system is given an overhaul, and the conditions for technology patents are made more stringent.

RE: One of two things will happen here...
By TheEinstein on 3/15/2010 10:24:31 AM , Rating: 5
1) Apple Wins, our tyrant hides all info, controls all production

2) Google Wins, Our Tyrant shows openess on the public side, but in the depths they control and manipulate us via 1984 brainwashing methods, using the information they garner off our searches.

3) Microsoft Wins, Our Tyrant seeks money from us, but generally if they get the money they stay hands off from us...

4) AOL returns from the dead, and Wins, Our Tyrant makes it so no other software than their own can run, and only on Saturdays, and with annoying catchy noises and phrases everywhere, humanity is reduced to a psychologically ill crowd bent on removing the voices from our heads...

By Mitch101 on 3/15/2010 10:53:18 AM , Rating: 2
You left out RIM but if they dont get rolling with a cool device soon and iPhone and Apple gets security right then it will begin to cut into that Market. That's not fanboism most recently we demonstrated how easy it is to get corporate information out of an iPhone. Eventually Apple will secure the device and more corporations could adopt them but its still too weak to threaten Blackberry in the corporate world.

Microsoft - I dont think they will win overall but they will take back a bit of market share some from Apple but I'm betting an even BIGGER chunk out of RIM. Exchange 2010 will play a role in a RIM/Microsoft war.

iPhone - While part of me thinks the device needs a new revision I think it will be more evolutionary of the device than anything else. That isn't a bad thing because the iPhone is close to perfect. The problems I hear about is the carrier more than the device.

Droid - Cool device and does a lot. It is a real competitor to the iPhone especially having a better carrier. Needs some updated commercials to keep it going.

Palm - Dead. The PRE might be a neat device but I dont think anyone cares. I dont know anyone with one and out to buy one. Sorry Palm. I think you will be bought by someone looking for your patents.

Kevin Rose of diggnation hit the nail on the head. Flash would cut into the Apple App Store if you could download and run Flash Applications there would be little need for the App store Apps and Games.

By seamonkey79 on 3/15/2010 11:59:13 PM , Rating: 2
I like Microsoft's win...

and I've got an Android phone :-)

By omnicronx on 3/15/2010 12:34:08 PM , Rating: 2
3) Apples patents are proven to be overly broad, covered by prior art or just plain invalid.

both systems continue to co-exists which gives consumers choice.. I don't want either side to 'Win', Apple has definitely driven the mobile market the last few years, but if they are not challenged, what will keep them innovating? We will be in the same position as we were before the iPhone if Apple wins this case.

Also, open source code being duplicated? The reason I enjoy using Java is because I rarely have to duplicate existing functionality, someone else has most likely already done what I am looking for.. i.e I always look first to see if it has been done before I attempt it myself.

Now on the otherhand you could have 100 apps on the iPhone store that all need to do the same thing internally, but all do it a different way as resources are rarely shared. (there are some sites and places, but they are few and far between compared to the open source community.)

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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