backtop


Print 15 comment(s) - last by SoCalBoomer.. on Mar 11 at 1:12 PM

Google still more than twice as big as Yahoo and Bing combined

Microsoft is used to leading in markets in which it operates. The company has the most popular operating system in the world with Windows for PCs and has the most popular productivity suite around with Office. The company, however, is far from leading in some categories though like search and mobile phone operating systems.

Microsoft is looking to grow its share of the search market in the U.S. and abroad with a new advertising campaign designed to let users know that the search engine is redesigned and works better than the old MSN search. The most notable thing that Microsoft is doing to grow its share of the search market in the U.S. is to get Yahoo to use Bing for its search results. The long publicized deal between the two search giants was finally given the nod by the U.S. DOJ in February 2010 clearing the way for the Bing results to show up on the Yahoo site in the second half of 2010.

In addition to working with Yahoo for search, Microsoft is also looking to oust Google from its perch in other search segments like mobile. Microsoft and Apple are reportedly in talks to see Bing replace Google as the default iPhone search provider.

Research firm comScore has revealed its latest numbers for the search market this week and has found that Bing has grown at the expensive of Yahoo search. Bing was able to grow its share of the U.S. search market from 11.3% in January to 11.5% in February. During that same period, Yahoo saw its share of the search market slip from 17% in January to 16.8% in February. Google is still the clear and decisive leader in the U.S. search market with a whopping 65.5% of the U.S. market for February, which was up slightly from January's 65.4% market share.

Jefferies & Co analyst Youssef Squali wrote in a research note, "While the share losses have been exacerbated by the ongoing roll-over of tool bar partnerships (with HP and Adobe), we continue to believe that it is critical for Yahoo to stabilize its market share in 2010 to remain relevant in the search market."

EWeek reports that Yahoo is not expected to reverse its declining trend considering that Bing will replace Yahoo for search results in the coming months. Once Bing replaces Yahoo search results, the combined market share for Yahoo/Bing will be 28.3% looking at today's numbers. That still puts Bing at less than half of Google's reach.

Squali attributes the growth of Bing to the marketing campaigns Microsoft is running and the Bing Cashback program. Analysts from FBR Capital Markets see the reasons for Bing's growth differently attributing the growth to trending of search queries on MSN in addition to the ad campaigns.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By Belard on 3/10/2010 1:11:32 PM , Rating: -1
Microsoft has enough market share.

They don't need control over the internet, again (IE). There will always be a dominate in any category. MS vs apple, Intel vs AMD, AMD vs Nvidia, Ford vs Chevy, HP vs Dell.

I'd take Google over MS for the internet.

But its also funny, that the only market share MS gets is what it steals from its Yahoo! partner.




By FaceMaster on 3/10/2010 4:18:44 PM , Rating: 3
Although what you're saying is wrong and totally unfair, I actually prefer using Google just out of principle. I think that Google is an amazing company and the search engine itself is flawless. They lead the way in so many areas. I see BING as a desperate attempt by Microsoft to claw back some ground. And it pops up everywhere, as the default search tool. From what I see, it's not actually that bad. It might even be as good as Google in some ways. But to me, it got here late and wouldn't be here at all if it wasn't for Google showing everybody else how poor they were in the first place.

More competition is a good thing, but I don't see Google sitting on its backside even when it is ahead.


By SoCalBoomer on 3/11/2010 1:09:39 PM , Rating: 2
MS may be a monopoly in the OS market and in the Office Productivity markets, and may have a shrinking monopoly on browsers (see earlier articles showing huge boosts to FF and Op) but Google has the near monopoly in search.

Apples and Oranges.

MS is a PC monopoly. Google is the IS (Internet Search) monopoly.


By Vagisil on 3/11/2010 2:35:01 AM , Rating: 2
I too prefer google but success is also its failure.
What i want to see from my search engine of choice is a clean and secure method of searching the internet.

Google offers the user too much control and way too many loopholes. Gone are the days where you need to harvest IRC networks for sheep to become your drones. Simply find the latest browser exploits, put up a few sites, perform a little trickery and sooner or later someone will click on that innocent google link.

Can't even trust google images in a vanilla browser like chrome anymore, That's just sad.


"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki