and its turtleneck-wearing CEO Steve Jobs have a long history of
marketing and selling products that are more expensive than competing
offerings of similar specs; its customers happily pay the extra money
for the pleasure of having the Apple logo on their product. The
electronics giant also has a long history of releasing some of the
most iconic and popular devices around such as the iPod and iPhone.
The next “it device” from Apple is the new iPad.Reading
is certainly going to be a big part of the iPad's allure for
customers. Along with digital versions of new books, there will also
be digital copies of periodicals like newspapers and magazines.
York Times will
have a digital versions of its newspaper on the iPad and magazine
publisher Condé Nast has announced that it will be producing digital
version of some of its most popular magazines for the
Nast magazines for the iPad will include Wired, GQ, Vanity
The first of the digital magazines to hit the iPad will be GQ with
its April issue.Wired and Vanity
launch digital versions in June, with The
New Yorker and Glamour
in the summer with no specific date yet announced. Condé Nast is
still mulling over the issue of pricing for the digital versions of
the magazines as well as approaches to offering advertising.Condé
Nast editorial director Thomas J. Wallace said, "We need to know
a little bit more about what kind of a product we can make, how
consumers will respond to it, what the distribution system will
be."Wallace points out that Wired has
already been working on a digital versions of the magazine with
Adobe. Other than Wired, all of the other publications will be
developed internally by Condé Nast. The publications will be sold
through iTunes during the test phase with Wired also
being offered via other formats.Condé Nast Digital president
Sarah Chubb said, "What we’re looking at right now is what
kind of ad units for a phone and iPad would optimize the experience
for a consumer. As an example, if you’re a fashion retailer or a
fashion advertiser who also has an e-commerce store, how can we make
the simple fact that you can click through to an item and buy it kind
of great? How do you romance it a little bit more?"
officially unveiled its latest new offering called the iPad in
January of 2010 calling the product "magical" -- starts at
$499 for non-3G versions. Prices quickly escalate for more storage
and 3G connectivity all the way up to $829 if you want 3G and 64GB of
also pulled the wraps off a new digital bookstore along with the iPad
that single handedly gave publishers the upper hand with rival
Amazon. Apple agreed to prices for digital books that were as
high as $14.99 each when Amazon was often offering the same books at
$9.99 each. Publishers like Hachette went
after Amazon to allow similar pricing on digital books
shortly after the iPad was unveiled.
skeptics, like Bill Gates, have said that they believe the iPad may
yet turn out to be the biggest
miss the company has offered. Many would wonder if the
skeptics recall the Apple TV device.
quote: In the future, all digital content will be obtained through digital stores, as these magazines will be.
quote: As closed platforms, like the iPad, gradually become more popular for obtaining digital content
quote: the Web will be abandoned by content providers for the more lucrative digital stores.
quote: Apple TV is going to evolve into a full-fledged App/entertainment device with motion sensing controls. It will succeed then, but the iPad is currently the main priority.
quote: Apple TV evolves into entertainment device with _motion sensing controls_