Apple iPad
Publisher has not decided on a price for digital versions or how advertising will work

Apple and its turtleneck-wearing CEO Steve Jobs have a long history of marketing and selling products that are more expensive than competing offerings of similar specs; its customers happily pay the extra money for the pleasure of having the Apple logo on their product. The electronics giant also has a long history of releasing some of the most iconic and popular devices around such as the iPod and iPhone. The next “it device” from Apple is the new iPad.

Reading is certainly going to be a big part of the iPad's allure for customers. Along with digital versions of new books, there will also be digital copies of periodicals like newspapers and magazines. The 
New York Times will have a digital versions of its newspaper on the iPad and magazine publisher Condé Nast has announced that it will be producing digital version of some of its most popular magazines for the iPad.

The Condé Nast magazines for the iPad will include 
WiredGQVanity FairThe New Yorker, and Glamour. The first of the digital magazines to hit the iPad will be GQ with its April issue.Wired and Vanity Fair will launch digital versions in June, with The New Yorker and Glamour coming in the summer with no specific date yet announced. Condé Nast is still mulling over the issue of pricing for the digital versions of the magazines as well as approaches to offering advertising.

Condé Nast editorial director Thomas J. Wallace said, "We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be."

Wallace points out that 
Wired has already been working on a digital versions of the magazine with Adobe. Other than Wired, all of the other publications will be developed internally by Condé Nast. The publications will be sold through iTunes during the test phase with Wired also being offered via other formats.

Condé Nast Digital president Sarah Chubb said, "What we’re looking at right now is what kind of ad units for a phone and iPad would optimize the experience for a consumer. As an example, if you’re a fashion retailer or a fashion advertiser who also has an e-commerce store, how can we make the simple fact that you can click through to an item and buy it kind of great? How do you romance it a little bit more?"

Apple officially unveiled its latest new offering called the iPad in January of 2010 calling the product "magical" -- starts at $499 for non-3G versions. Prices quickly escalate for more storage and 3G connectivity all the way up to $829 if you want 3G and 64GB of storage.

Apple also pulled the wraps off a new digital bookstore along with the iPad that single handedly gave publishers the upper hand with rival Amazon. Apple agreed to prices for digital books that were as high as $14.99 each when Amazon was often offering the same books at $9.99 each. Publishers like Hachette went after Amazon to allow similar pricing on digital books shortly after the iPad was unveiled.

Some skeptics, like Bill Gates, have said that they believe the iPad may yet turn out to be the biggest miss the company has offered. Many would wonder if the skeptics recall the Apple TV device.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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