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Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.

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By Pirks on 2/23/2010 12:31:53 PM , Rating: -1
Perhaps Microsoft sees a closed platform is better in that particular market
Which is bound to be way larger than the PC market unit wise and profit wise too. So if the larger more important market goes with the closed paradigm everywhere, no matter what the company is - you know what that means, don't you?
I wonder if a closed platform would have been just as successful if a less "trendy" company had done it first?
The deal is not in trendiness, it's in overall polish and integration which are easily achievable in closed platform and are impossible to achieve in an open platform which always looks like a mosaic of different misfit pieces - some random symantec sh1tmaker/slowness introducer here, some other preloaded freecrap there, a few ugly backgrounds, maybe custom shell, some other OEM shit like crashing drivers - voila, this is you piecewise sh1tmeal from yet another Chinese Windows (Mobile) OEM, enjoy it. Just don't forget to run decrapifier first, or just go with a closed/polished machine like Mac or iPhone/iTouch/iPad, as mass consumers with extra cash do these days.
Just because their mobile phone OS will become more or less closed platform, that hardly means that trend will be shifted onto their computer OS <- "Apple may move its custom chips and iPhone OS upward to products like a future MacBook Air, Mac mini, or even a lower-power, ARM-based server"
isn't personality and customisation what PC's and Windows are all about?
Isn't the Linux movement about being THE ULTIMATE in consumer choice, _THE ULTIMATE_ LEVEL OF CUSTOMIZATION (unreachable by any Windows) and ULTIMATE FREEDOM, eh? :P heheheee So where's that Linux desktop marketshare, tell me man. You know the answer, dontcha? ;))

See what I'm talking about?

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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