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Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.



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RE: Apple is as lazy as these complaining parents.
By Pirks on 2/23/2010 10:39:58 AM , Rating: -1
quote:
People will start coming to their senses and realise that the fruits of the world extend much further than just Apples
Sure, there will be much more closed systems that just the Apple's one. reader1 said that last week AFAIR, and now you. We're slowly heading towards a consensus, eh? ;)


By themaster08 on 2/23/2010 11:16:36 AM , Rating: 2
Ok, I'm going to completely disregard what you just said as it bears absolutely no relation my point.

What I will say however, is that I have no problem with closed plaforms per se. What I do have a problem with is Reader1's absurd views that open platforms should cease to exist, and that Apple can do no wrong.

While you might think his views hold some truth, the rest of us fail to take him seriously because he wreaks of single-minded fanboyism.

I mean, what sort of person says "I'll be buying 2 iPad's" before they've even used one? Logic and reasoning bear no association to his posts or purchasing decisions.


RE: Apple is as lazy as these complaining parents.
By Pirks on 2/23/10, Rating: -1
By themaster08 on 2/23/2010 12:07:33 PM , Rating: 3
quote:
Fate was sealed when MS announced WinMo7 as a pretty much closed platform.

Perhaps Microsoft sees a closed platform is better in that particular market. That's fine, however, that doesn't seal fate.

The iPhone hardly paints a picture of the success of closed platforms in general. Mass consumers don't know what a closed platform is, let alone base their purchasing decisions on it. I wonder if a closed platform would have been just as successful if a less "trendy" company had done it first? Just a thought.

Just because their mobile phone OS will become more or less closed platform, that hardly means that trend will be shifted onto their computer OS. If that so happens, it really defeats the purpose of it being a PC, and will be a sad day for computing in general. After all, isn't personality and customisation what PC's and Windows are all about?


RE: Apple is as lazy as these complaining parents.
By reader1 on 2/23/10, Rating: -1
“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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