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Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.

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When you buy an Apple product...
By Motoman on 2/23/2010 9:53:32 AM , Rating: 3 are buying a subscription to have someone else do all of your thinking for you. If you are capable of thinking for yourself, you would never consider buying an Apple product.

It's staggering how people will take the propaganda hook, line, and sinker when the entire charade is littered with red flags like this demonstrating what a truly moronic move it is to become an Apple customer.

...but then again, people are stupid. In droves. Just ask P.T. Barnum. Verily, Steve Jobs is the new Barnum.

RE: When you buy an Apple product...
By iFan on 2/23/10, Rating: -1
RE: When you buy an Apple product...
By Boze on 2/23/2010 10:34:27 AM , Rating: 3
It's not propaganda, it's a well-established fact that the only computer company that can be trusted with your information is Apple.

Oh yeah, Apple can be trusted alright, that's why Snow Leopard was wiping out people's data awhile back.

We already have one retarded, deluded jackass who lives in a fantasy world about Apple (reader1), we don't need two. Kindly move along.

RE: When you buy an Apple product...
By Motoman on 2/23/2010 11:37:33 AM , Rating: 3
Your forgot Pirks. I think there's a few others lurking around that Apple has completed their iLobomoties on too...

RE: When you buy an Apple product...
By Pirks on 2/23/2010 12:05:33 PM , Rating: 1
Tony Swash?

By Motoman on 2/23/2010 11:36:23 AM , Rating: 2
This is why I don't buy Microsoft products because I don't like being restricted in a closed system. Only Apple provides the combination of openness and protection, thats why open source is the way forward, like the Apple App Store.

...what in the $#@% are you smoking?! The ENTIRETY of this article is focused on how CLOSED and RESTRICTED the Apple empire is.

Is it opposite day? Is this Bizzaro again? I thought we told you already: We am not disliking your genius and is hope you comes back every day!

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
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