Print 82 comment(s) - last by Pirks.. on Feb 24 at 9:01 AM

Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.

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RE: Illogical, Captain!
By frobizzle on 2/23/2010 9:04:29 AM , Rating: 5
Apple is transforming computing devices into what consumers have wanted for 15 years:

So, after 15 years of supposedly giving people what they want, they still have less than 10% of the market? Sounds like they are not giving people what they want.

As always, reader1 fails epically!

RE: Illogical, Captain!
By reader1 on 2/23/10, Rating: -1
RE: Illogical, Captain!
By gibb3h on 2/23/2010 9:18:00 AM , Rating: 5
Are you actually insane?

Closed platform is the polar opposite of what should be happenign to the computing industry.

RE: Illogical, Captain!
By aegisofrime on 2/23/2010 9:30:03 AM , Rating: 5
I would like to see what happens when Linus Torvalds meets reader1.

RE: Illogical, Captain!
By davepermen on 2/23/2010 9:32:24 AM , Rating: 4
while it is insane indeed, it's exactly what most people want.

the same people that consume or consumed tv during the last centuries. they only want to consume, not to think. they don't want to make themselves look bad by having to do a choice, and then noticing it wasn't the popular one.

those people want nothing BUT a closed platform, where anything gets fed to them.

and those people will love to be able to complain about it, to show their "intelligence". and they love how they have no choice, so can't be pointed at when something is wrong.

the only thing people care is how they look to other people. by buying "the popular thing" that allows one to look good without having to ever think, not giving a chance to ever look bad in the future, they feel like they made a good choice.

apple is giving them exactly that choice.

marketing genius, but example on how ****ed our world really is.

RE: Illogical, Captain!
By bodar on 2/24/2010 12:18:16 AM , Rating: 2
So Apple is the consumer electronics-equivalent of Dancing With the Stars and Real Housewives? I am Jack's complete lack of surprise...

RE: Illogical, Captain!
By Pirks on 2/23/10, Rating: -1
RE: Illogical, Captain!
By MrBlastman on 2/23/2010 10:15:22 AM , Rating: 4
Closed platforms are easier to use and more mass consumer friendly compared to open platforms.


"Closed platforms are more financially beneficial to the company providing the platform and less friendly to the actual owner of the device."

My computer can do thousands of things. Thousands of things... that I know of right now. What it might be able to do tomorrow is more than what I can do today. I know this for a fact after witnessing the evolution of the PC over the last 30 years.

The best part about my PC is... when those new things are invented, I more than likely will be able to do them with my same PC by adding in the software or plugging in some hardware due to it being modular. I'm not forced to have this or that, I have what I want. I might spend a _little_ more money up front, but in the end, I save thousands of dollars due to me buying into an open platform.

I don't have to buy a new device for each and every specialization I need every single time. I might buy a modular input/output device but these individual addons are far less than a separate stand-alone platform for each one.

The reason people have been buying into these closed-end platforms are due to:

a. the lower perceived upfront costs
b. the image associated with these devices

In the end, they spend way more on these devices due to closed application access points such as the app store than they would have with an open platform. Why?

Open platforms have professionally developed applications which do many things all in one. They also have many FREELY developed Open-Source applications that you can use at your whim. Free does not exist in app stores. You pay a toll each time.

Back in the day this was called nickel and diming. It still is that--but Jobs would like you to think otherwise.

All the drones are free to use closed-platforms if they like. I'll stick to my open one. I will laugh when the consumer-whores are sucked into a never-ending vortex of slipping quality while I feast on the fruits of the few who understand the virtue of being untethered.

RE: Illogical, Captain!
By Pirks on 2/23/10, Rating: -1
RE: Illogical, Captain!
By kerpwnt on 2/23/2010 11:12:15 AM , Rating: 2
Apple provides the tech illiterate masses with crutches that let them continue life without learning anything about anything.

These things are just computers. We aren't asking people to learn rocket science...

RE: Illogical, Captain!
By Pirks on 2/23/10, Rating: -1
RE: Illogical, Captain!
By reader1 on 2/23/10, Rating: -1
RE: Illogical, Captain!
By Pirks on 2/23/10, Rating: -1
RE: Illogical, Captain!
By Ryanman on 2/23/2010 8:35:03 PM , Rating: 4
Pirks and reader1, you both sound like idiotic douchebags, did you know that?

RE: Illogical, Captain!
By Pirks on 2/23/10, Rating: 0
RE: Illogical, Captain!
By frobizzle on 2/24/2010 8:53:12 AM , Rating: 2
Pirks and reader1 sound like clones, both spewing the same tired rhetoric that their lord and master Jobs anoints them with. Then again, that is probably true of any Apple fanboy.

RE: Illogical, Captain!
By Pirks on 2/24/10, Rating: 0
RE: Illogical, Captain!
By Gio6518 on 2/23/10, Rating: 0
RE: Illogical, Captain!
By Gio6518 on 2/23/2010 2:37:31 PM , Rating: 1
Linux is the ultimate openness and see what is its market share in desktop/consumer machines.

you right oh wait
isnt android on linux............
and pretty sure out of the dozens of different models of android pones has outsold iphone as a whole combined....droid almost did it by itself

and the upcoming chrome OS thats going on netbooks, sure it'll fail....... NOT

and if they make it viable to a real PC...i'd buy

funny part is google did in a year or two what apple has tried to do over 30 years...with very little to no sucess..

So far huge growth of Apple and an influx of iphone/imac/ipod/etc copycats

in reality the iphone is a windows mobile copy i said before my win mobile i had way before ipod even was a wet dream it jobs pants, did everything that iphone did (except the motion sensors for games) and even had a biometric fingerprint scanner

MR.Pirks a.k.a reader1 alter ego

RE: Illogical, Captain!
By Pirks on 2/23/2010 4:06:04 PM , Rating: 3
Funny part is Linux thrives when it's CLOSED by Google and turned into closed platform like Droid or Chrome. Maybe not as closed as Apple's but very close.

RE: Illogical, Captain!
By frobizzle on 2/23/2010 9:55:21 AM , Rating: 2
The Mac has failed to gain market share because it isn't restricted enough, i.e., it isn't a closed platform

Pssssst...Exidor is waiting for you in the alley. He will transport you to your new home in the Alpha Centuri system.

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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