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Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.

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This makes no sense.
By therealnickdanger on 2/23/2010 8:49:59 AM , Rating: 2
I have questions.

Since I do not own any Apple devices, I may not be getting this correctly. As I understand it, the App Store can be accessed by iPhone and iPod Touch (and the upcoming iPad), correct?

In order to use the app store (buy things), you need a credit card to activate an account with which to buy items, correct? Or are all apps free to try first no matter if you have an account?

So just how are kids able to buy this content? Don't you have to be at least 16 or 18 to have a credit card? Wouldn't that mean that the very parents who are complaining are the ones buying it? Can't you restrict App Store functionality on these devices, like Microsoft's parental controls or something?

Also, why are women complaining? From the pr0n I've seen, the women who star in it really love it. :) I kid, I kid.

RE: This makes no sense.
By therealnickdanger on 2/23/2010 8:53:07 AM , Rating: 4
OK, when I first commented on this article, the picture of the parental controls was not up. This answers a great many questions:


RE: This makes no sense.
By Camikazi on 2/23/2010 10:14:58 AM , Rating: 2
It usually is parenting fail, but the parents decide to yell and complain so a company has to do the parenting for them. Basically they pass the blame from them to the companies.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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