Print 82 comment(s) - last by Pirks.. on Feb 24 at 9:01 AM

Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.

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Apple is as lazy as these complaining parents.
By redbone75 on 2/23/2010 8:33:55 AM , Rating: 5
I'm so sick and tired of companies caving in to every person, group of people or entity that has an objection to something. Hey, guess what? The world doesn't revolve around one set of views or principles! There is a simple solution to this: have a mature section, not necessarily adult, just a section that has content that may be inappropriate for minors, and have access to it controlled by the information set up in your iTunes account. When attempts are made to access that section, a notifier is sent to a parental control email account to inform the parents of said activity, just to make sure it is something allowed. This way, the onus is shifted to the parents, right where it should be!

I take issues with any company that decides to intrude on or restrict my activities because of the sensitivities of others. If Apple has these objectionable apps accessible to anyone, then it's their fault and they need to take appropriate measures to rectify the situation. Simple removing the apps is lazy and reeks of elitism. Message to Steve Jobs: there are actually some people who use your products out of convenience, not because you told them to. These people often have a mind of their own and don't need you to make decisions for them.

RE: Apple is as lazy as these complaining parents.
By iFan on 2/23/10, Rating: -1
By themaster08 on 2/23/2010 10:27:32 AM , Rating: 3
Everyone wants to be with the elite.

For the masses, closed platform computing is exciting because it's new to them. The fad will die off eventually. People will start coming to their senses and realise that the fruits of the world extend much further than just Apples.

Until then, let Reader1 and Pirks have their fun.

RE: Apple is as lazy as these complaining parents.
By Pirks on 2/23/10, Rating: -1
By themaster08 on 2/23/2010 11:16:36 AM , Rating: 2
Ok, I'm going to completely disregard what you just said as it bears absolutely no relation my point.

What I will say however, is that I have no problem with closed plaforms per se. What I do have a problem with is Reader1's absurd views that open platforms should cease to exist, and that Apple can do no wrong.

While you might think his views hold some truth, the rest of us fail to take him seriously because he wreaks of single-minded fanboyism.

I mean, what sort of person says "I'll be buying 2 iPad's" before they've even used one? Logic and reasoning bear no association to his posts or purchasing decisions.

RE: Apple is as lazy as these complaining parents.
By Pirks on 2/23/10, Rating: -1
By themaster08 on 2/23/2010 12:07:33 PM , Rating: 3
Fate was sealed when MS announced WinMo7 as a pretty much closed platform.

Perhaps Microsoft sees a closed platform is better in that particular market. That's fine, however, that doesn't seal fate.

The iPhone hardly paints a picture of the success of closed platforms in general. Mass consumers don't know what a closed platform is, let alone base their purchasing decisions on it. I wonder if a closed platform would have been just as successful if a less "trendy" company had done it first? Just a thought.

Just because their mobile phone OS will become more or less closed platform, that hardly means that trend will be shifted onto their computer OS. If that so happens, it really defeats the purpose of it being a PC, and will be a sad day for computing in general. After all, isn't personality and customisation what PC's and Windows are all about?

RE: Apple is as lazy as these complaining parents.
By reader1 on 2/23/10, Rating: -1
By Wellsoul2 on 2/23/2010 12:58:21 PM , Rating: 1
Open computing will prevail because people like free stuff.

Remember America Online...once everything outside your sandbox is better and free they will leave. (Or most will)

RE: Apple is as lazy as these complaining parents.
By Pirks on 2/23/2010 1:06:39 PM , Rating: 1
people like free stuff
Apple's AppStore is overflowing with free apps. People watch free torrented shows and listen to free torrented music on their Macs, iPhones and iPods every day. You fail :P

By Wellsoul2 on 2/23/2010 3:48:48 PM , Rating: 1
Apple's AppStore is overflowing with free apps. People watch free torrented shows and listen to free torrented music on their Macs, iPhones and iPods every day. You fail :P

The point is you can do it without paying the premium of
buying an imac or iphone. 90% of the market prefers not
to buy Apple...cheaper wins (almost) every time.

By Pirks on 2/23/2010 4:13:02 PM , Rating: 1
cheaper wins almost every time
Yeah, I know most people drive cheapo Chevys, not expensive Lexuses. Thank you Captain Obvious.

By martinw on 2/23/2010 1:29:23 PM , Rating: 1
What's with everyone downvoting iFan. Don't you guys recognize good sarcasm when you see it?

By Gio6518 on 2/23/2010 2:42:58 PM , Rating: 1
Apple is for the elite. If common people want to use a computer then they have Microsoft 7 for that. That's why Apple are rapidly catching up on Microsoft's market share (the real tactic behind the iPad).

no apple is for brainwashed tech illiterate

they use windows because they want to beable to use more than 3% of available software out on the market

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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