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Apple already provides parental controls for the iPhone/iPod touch. Parents can choose to block apps that are rated 4+, 9+, 12+, or 17+

The Playboy and Sports Illustrated apps were spared the ban-hammer
“We obviously care about developers, but in the end have to put the needs of the kids and parents first" -- Phil Schiller

Yesterday, DailyTech reported that Apple had taken the drastic step to remove over 4,000 adult-themed apps (although some say the number is as high as 5,000) from the App Store. Apple released a short statement explaining the removals, noting, "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."

Now, however, Apple marketing guru Phil Schiller has shed a little more light on the removals and has given the reason for why as much as 3% of the 140,000+ apps in the App Store were jettisoned. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the New York Times. The latter point is an interesting one considering that Apple provides parental controls to prevent such content from being seen by children – perhaps the parents just aren't bothering to enable the feature.

Fred Clarke, one of the men behind banned app Sexy Scratch Off, said that he was shocked by Apple's sudden change of direction with regards to adult apps. “We’re showing stuff that’s racier than the Disney Channel, but not by much," said Clarke. “This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?”

Surprisingly enough, a Playboy app and the Sports Illustrated Swimsuit 2010 app are still available from the App Store. In fact, the latter is listed under the App Store's "What's Hot" section -- hot indeed.

With regards to those two high profile apps that were spared, Schiller simply said, "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

In other words, if your bikini models are provided by a little-known developer, you're toast. However, if your bikini models are backed by Sports Illustrated or Playboy, you're home free.



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apple <> parents
By tastyratz on 2/23/2010 8:35:11 AM , Rating: 2
You did your job by putting in the parental controls apple, when parents complain tell them to do their own damn job and use them. Stop this PC babysitting bull censoring the rest of us because of a few inept parents.

I am sure all those well degraded women would hardly complain over a Chippendale app... but appropriately categorize the apps and make it easy to hide content in the app store... Make the first opening of the app store contain a prompt "Hide questionable or objectionable content? y/n"

There. Cut the coddling crap.




RE: apple <> parents
By mydogfarted on 2/23/2010 10:07:01 AM , Rating: 2
Plus, it isn't like the iPhone/iPod Touch/iPad don't have a web browser to access the internet, where hardcore porn is very easily accessible. My only complaints are that you can't upload your own apps without jail breaking your phone, and AT&T blows as a provider.


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