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OLED TVs will still be sold by Sony in America and Europe

Sony is one of the largest electronics makers in the world. The company is big in gaming, TVs, and computers among other categories and is working hard to bring next generation devices to market.

Sony bet big on OLED screens for TVs and was the first to bring an OLED set to market with its 11-inch XEL-1 OLED TV which debuted in late 2007. The XEL-1 was undeniably sexy, but it was small and had a price equating to about $1,744 USD  when it debuted in Japan. Sony announced in November of 2007 that it would be bringing the XEL-1 to America. In early 2008, Sony announced that it was spending $200 billion on OLED manufacturing technology.

Today the OLED screens used in TVs are hard to mass produce and have high defective rates making them expensive to produce. Sony also now has competition in the OLED TV market from rival electronics firms. Sony announced this week that it is pulling the plug on its OLED TV in Japan. Sony cites sluggish demand as the main reason for stopping sales reports Reuters. Sony does plan to continue selling the XEL-1 in America and Europe.

OLED TVs promise significant improvements over LCD sets for users with less power consumption, thinner screens, and better image quality. The problem is that the screens are difficult to make and expensive to produce.

DisplaySearch analyst Hisakazu Torii said, "As flat panel TVs are getting bigger and cheaper, hurdles for OLED models have become higher, at least in the short term."

Sony will continue to sell the XEL-1 in Japan until its current supply runs out. A Sony spokesman said that the company intends to continue to consider new products and applications for OLED screens. Estimates have Sony selling only 2,000 OLED TVs in all of 2009.

The Financial Times reports that the reason Sony is removing the OLED set from the Japanese market is a regulatory change that meant the TV would have to be redesigned and with the low demand it wasn't feasible for Sony.



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So...
By daar on 2/16/2010 11:11:33 AM , Rating: 0
correct me if I read this wrong. Sony's OLED TV's have a high defective rate thus they are pulling the plug on them in Japan but don't mind jacking customers outside of Japan??? What's with Japanese companies these days?

Good thing Samsung makes great screens




RE: So...
By miccla on 2/16/2010 11:29:29 AM , Rating: 2
I think he means that during the production and testing phase many have defects so can't be sold - increasing the price for the consumer... Really your buying 1 working OLED tv and 64 broken ones that you never see.


RE: So...
By jqanandtech on 2/16/2010 11:26:58 AM , Rating: 1
Now if they can just manage to manage to make decent power supplies...


RE: So...
By n00bxqb on 2/16/2010 2:56:28 PM , Rating: 1
Trying to implement a brand new, completely unproven technology is, apparently, trying to "jack" customers.

But intentionally use cheap, unreliable power supplies that fail years before they should (like Samsung does) is great ?

You gotta be f*king kidding me ...


RE: So...
By Aloonatic on 2/16/2010 3:02:47 PM , Rating: 2
From how I read it, the article is trying to say that it is hard for anyone to make these screens and that the process itself has a high number of defect rates, simply becuase of the nature of the product.

As such, I would say that you read it wrong.

Then your comment about trying to sell defective products anywhher would be crazy. Especially for a prestigue product which would only garner bad press and almost certainly make customers buying their premium (and probably generally highest margin/most profitable) products think twice before trusting them as a brand again.


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