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OLED TVs will still be sold by Sony in America and Europe

Sony is one of the largest electronics makers in the world. The company is big in gaming, TVs, and computers among other categories and is working hard to bring next generation devices to market.

Sony bet big on OLED screens for TVs and was the first to bring an OLED set to market with its 11-inch XEL-1 OLED TV which debuted in late 2007. The XEL-1 was undeniably sexy, but it was small and had a price equating to about $1,744 USD  when it debuted in Japan. Sony announced in November of 2007 that it would be bringing the XEL-1 to America. In early 2008, Sony announced that it was spending $200 billion on OLED manufacturing technology.

Today the OLED screens used in TVs are hard to mass produce and have high defective rates making them expensive to produce. Sony also now has competition in the OLED TV market from rival electronics firms. Sony announced this week that it is pulling the plug on its OLED TV in Japan. Sony cites sluggish demand as the main reason for stopping sales reports Reuters. Sony does plan to continue selling the XEL-1 in America and Europe.

OLED TVs promise significant improvements over LCD sets for users with less power consumption, thinner screens, and better image quality. The problem is that the screens are difficult to make and expensive to produce.

DisplaySearch analyst Hisakazu Torii said, "As flat panel TVs are getting bigger and cheaper, hurdles for OLED models have become higher, at least in the short term."

Sony will continue to sell the XEL-1 in Japan until its current supply runs out. A Sony spokesman said that the company intends to continue to consider new products and applications for OLED screens. Estimates have Sony selling only 2,000 OLED TVs in all of 2009.

The Financial Times reports that the reason Sony is removing the OLED set from the Japanese market is a regulatory change that meant the TV would have to be redesigned and with the low demand it wasn't feasible for Sony.

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RE: this is frustrating
By Motoman on 2/16/2010 10:50:45 AM , Rating: -1
Not really sure what exactly you're implying, but the quality difference between TN and IPS is in no way, shape or form "marginal". It's as clear as night and day, pretty much.

No it isn't. It's definitely one of those "I think it's better" kind of things for the vast majority of people...and for the vast majority of people, once you have either one in your home and therefore no longer side-by-side in the store, you have no chance of telling any difference.

RE: this is frustrating
By sigilscience on 2/16/2010 11:27:58 AM , Rating: 2
In the case of monitors, you're right. TVs are a little different story, because you tend to have much more off-angle viewing in a TV. This is where IPS really shines.

RE: this is frustrating
By someguy123 on 2/16/2010 1:43:53 PM , Rating: 2
You should try it out.

I have a dell TN panel and an HP IPS side by side right now (both received a few months apart), and the dell has awful colors in comparison. Boosting saturation/digital vibrance just makes things worse. The viewing angles are also basically perfect on the IPS, while I notice issues on the dell even when staring straight at the monitor.

The color quality from a good IPS and a "good" TN is just night and day. The only thing TN has going for it is the cheap price and certain monitors with little/no input lag (viewsonics for example).

RE: this is frustrating
By bigboxes on 2/17/2010 12:35:32 AM , Rating: 2
Sorry. It IS night and day. A good IPS panel is nirvana. Of course, Americans want big and cheap and that lends us to craptastic TN panels. I hope that things change and the manufacturers figure out how to make these OLED panels. I really don't want to wait 10 years.

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