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Samsung is about to announce the world's first mass produced AMOLED display to have touch sensors built in.  (Source: OLED Display)
The pace of adoption for this promising new technology quickens

Did you fall in love with the Nexus One's brilliant AMOLED screen? It's easy to see why you might -- the active matrix organic light emitting diode screens features lower power consumption, lower cost, and superior image/color quality to traditional TFT LCD screens found in other smartphones such as the Blackberry or the iPhone.

Now Samsung is looking to push more AMOLED smartphones onto the market with a superior iteration of the technology.  Photos have leaked of the company's new mass produced 3.3-inch AMOLED displays.  While these displays are slightly diminutive when compared to the 3.7-inch Nexus One AMOLED display, they are the first mass-produced AMOLED displays to directly incorporate touch into the screen (Google's phone uses a separate capacitive layer).

The new displays feature .001mm thin touch sensors on-cell sandwiched between the panel's substrate and the bottom polarizer film.  That means you no longer need the bulky layer on top of the screen.  It could be eliminated altogether, or, more likely, replaced with a more robust protective layer.

Samsung's AMOLED panel is five times as bright as a comparable LCD TFT panel, and it performs 20 percent better under sunlight.  

The company is expected to formally announce new AMOLED products at the 2010 Mobile World Congress in Barcelona.  The new screens are reportedly codenamed "Super AM OLED panel".

Not to be outdone, LG Display, Samsung's big display rival, is cooking up AMOLED displays of its own.  Describes a spokesperson in an interview with 
The Korea Times, "LG Display will put more focus on AM OLED panels due to higher consumer appetite for advanced products."

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RE: performance question
By omnicronx on 2/8/2010 12:29:05 PM , Rating: 2
I think thats an understatement, I'm looking at the Omnia II right now vs my HTC diamond and the difference is day and night. Putting both phones under a light I can't even read my diamond screen at all, the AMOLED is brighter in the light and has less glare, so I guess it all depends on the application.

RE: performance question
By bupkus on 2/8/2010 3:48:22 PM , Rating: 1
Ok, I don't know if anyone has ever posted this before but why TF would anyone expect a hand held display to be able to compete with the light of the sun??? At the very least you're gonna turn you body so your display is in your shadow.

What a shitty sweater this is... here I am at Antarctica and I'm cold!

RE: performance question
By melgross on 2/8/2010 4:18:18 PM , Rating: 2
Interesting, as every review of an AMOLED phone, as well as the Zune HD has said they were useless in sunlight.

RE: performance question
By bupkus on 2/8/2010 4:30:27 PM , Rating: 2
I can't imagine why.

We all want what we want but is that sometimes unreasonable?

No! Technology can do anything! I want a brain implant that can connect to the internet and project a partially transparent image over the image from my eyes thus bypassing whatever the sun does.

Post script: Phuc the sun.

Rusky reply:
You don't **** the sun,
the sun ****s you!

RE: performance question
By porkpie on 2/8/2010 6:11:45 PM , Rating: 2
Unreasonable? Good god man, are ye daft? A bloody scrap of PAPER is easier to read in bright sunlight than in a dark room. Why should we expect less of our 21st century technology?

Technology can't do "anything" -- but it can solve this problem for us. The key is non-emissive display technology. Displays that reflect ambient light to form their image (just as that piece of paper does) rather than create their own.

RE: performance question
By Omega215D on 2/8/2010 7:09:30 PM , Rating: 2
It's not only about brighter and better contrast but also power savings that come with OLED and AMOLED, that and really thin and light screens.

RE: performance question
By erple2 on 2/10/2010 12:26:29 PM , Rating: 2
That was one of the marvels of the crappy 2 color (on or off) screen that the old "LCD" display on my ancient Nokia (8260) phone had. Black and White. Worked in any lighting conditions (came with a backlight for when there was no light). Worked in direct sunlight just fine (provided the glass wasn't currently reflecting the sun directly into my eyeballs).

The flip side is that the phone could only make phone calls (and send those outrageously overpriced Text Messages at 10 cents apiece - roughly $1.20 per kB). No surfing the internet. No taking pictures. No streaming VCast nonsense. I suppose those days are gone.

I'd say get off my lawn, but functionality was lost (namely any lighting condition functionality) with the transition to color screens.

RE: performance question
By icanhascpu on 2/12/2010 4:51:26 AM , Rating: 2
A light?
Your lamp =! the sun.

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