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Amazon has purchased Touchco, a start-up that owns technology to super-cheap multi-touch displays. The move could signal Amazon preparing to launch a multi-touch Kindle to compete with the Apple iPad.  (Source: Nick Bilton/The New York Times)

Google showed off a video showcasing tablets big and small -- two days before Apple's iPad launch. Amid the Apple-related fuss, the annoucement was overlooked until this week.  (Source: Google)

The Chrome tablet UI will accept a broad array of multi-touch gestures.  (Source: Google)
Amazon and Google look to upset Cupertino's star

Amazon is understandably a bit troubled by Apple's entry into the tablet market.  The iPad represents perhaps the most significant threat to Amazon's e-Book empire yet (Amazon currently holds around 60 percent of the market).

Apple dealt an indirect blow to Amazon, striking a deal with media mogul Rupert Murdoch to sell e-books at a higher rate.  The move gives Murdoch ammo to make similar demands of Amazon, which current sells best-sellers for $9.99.  Despite the fact that Amazon pays publishers the same wholesale prices as it does print books and that Amazon actually loses money to provide e-books cheaply, publishers are looking to force the company to sell them at higher prices to avoid customers getting used to the notion of cheap new books.

Amazon is looking to strike back, though, with the acquisition of Touchco, a New York startup that began as a research project at the Media Research Lab at New York University.  Touchco currently only has 6 employees and has not yet delivered a commercial product, but if it can deliver on its claims it could be an extremely valuable acquisition to Amazon.

The company uses a technology known as interpolating force-sensitive resistance.  It says it can deliver completely transparent, touch-sensitive displays at a cost of under $10/sq. foot.  The displays offer complete multi-touch support and a virtually unlimited number of contact points.  

The technology is significantly cheaper than Apple's iPad touch technology (if the claims are true).  That means Amazon may soon be able to launch a multi-touch Kindle variant to compete with the iPad, potentially at a lower cost.  Humorously, the Touchco folks will soon be neighbors to Apple, moving into Google's Kindle hardware division, Lab126, which is based in Cupertino, California -- also home to Apple's headquarters.

The acquisition could mark Amazon's departure from E-Ink technology.  Touchco's demonstrated products work primarily with LCD screens.  And despite the low power consumption and reduced eye-strain, Amazon may have other reasons to move to LCD screens in the next Kindle as well.  Donald Norman, a professor at Northwestern University says that E-Ink "is too slow and ponderous" for multimedia or reference works.  He says that Amazon will likely move to "switch to some other type of display."

Amazon isn't the only one to be cooking up a competitor to the iPad, though.  Google, which already mounted an impressive campaign against Apple in the mobile phone arena, is now looking to take out the iPad early with superior tablets powered by Google's new Chrome OS.  Glen Murphy, a Googler who helps design the user interfaces for the Chrome browser and OS, tweeted "Apparently our tablet mocks have been unearthed" on Tuesday, dropping a link to image and video concepts of a Chrome OS-based tablet.

The company actually aired the videos two days before the iPad launch, but everyone was so caught up in the Apple circus that hardly anyone took note.  The videos show users interacting with tablets large and small and using advanced multi-touch gestures to perform functions such as window and stacking.

A Google tablet would have the advantage of being able to leverage Google's largely stable of web apps.  It could also use Google Books to meet peoples' e-book needs.

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RE: Amazon dropping eBook readers?
By TheDoc9 on 2/4/2010 3:58:16 PM , Rating: -1
This, paraphrased, says: "Amazon is going to drop completely out of the eBook reader marketplace".

He's saying they're going to stop using E-ink, or make it the low end product. They will continue producing future kindle's using touch screen lcd, they will no doubt be backwards compatible.

The Kindle and it's major competitors (which does not include the iPad which has sold zero units so far) all use eInk displays and there's VERY good reasons for using it.

E-ink is an old technology that's hardly moving forward. If people demand lcd, which is continually progressing even still, then this is where Amazon should focus their business.

RE: Amazon dropping eBook readers?
By spwrozek on 2/4/2010 4:19:54 PM , Rating: 5
E-ink is an old technology that's hardly moving forward. If people demand lcd, which is continually progressing even still, then this is where Amazon should focus their business.

Personally I would never want to do heavy reading on an LCD screen (work on computers all day already). The E-ink is easy on the eyes unlike an LCD. If they change the product then sure but as an e-reader it will be better with e-ink. This is why I feel like the iPad should not do well in the e-reader market as people will find it too staining on their eyes.

RE: Amazon dropping eBook readers?
By AstroCreep on 2/4/10, Rating: -1
By Runiteshark on 2/4/2010 9:19:36 PM , Rating: 2
True but its still has its own light source, which shines into your eyes.

By Oregonian2 on 2/4/2010 10:41:33 PM , Rating: 4
Then I ask you if you've use an eInk display device for long term use. I've spend a couple decades sitting in front of CRTs followed by another with LCDs. eInk display in my Kindle beats both by a mile for book reading (in my direct experience).

Having a touch screen is not related as such. One of Sony's eBook readers has a touch screen on top of the eInk display. The new B&N "nook" has a touch screen below the eInk screen where one's book is read.

If Amazon adds a touch screen (which I think is a mistake, it's not needed) I think it's more a response to the nook than anything else (possibly Sony's touch screen model, but I don't find folk really getting wild about that feature on it.

As much as you like an LCD over a CRT, the eInk screen will be better than the LCD by even a greater margin (IMO - for text book reading, like novels). Try it, see if you don't love eInk displays. :-)

RE: Amazon dropping eBook readers?
By xii on 2/4/2010 8:11:11 PM , Rating: 3
What would be great is this touchscreen tech with a mirasol display (, which displays video and only reflects ambient light (easy on the eyes). If Amazon pulls that off, I'm sold, completely.

By atlmann10 on 2/5/2010 2:17:39 AM , Rating: 2
The Mirasol display is nice. I personally would like a tablet device as a do everything device except for gaming which I see on of course the iPad and people comment on in this topic. I do not really wan a Table for gaming, my desktop does that fine. I would like one with another chip that enables cellular network and wireless connection, bot to any CDMA and GSM even though I don't use GSM. I think it makes better sense to have the option than not. Either way I have seen several promising e-reader type screens in the same capability stack as the Mirasol. However; I like the Mirasol the best out of any I have seen these glossy screen make no sense to me for this type of device.

RE: Amazon dropping eBook readers?
By porkpie on 2/4/2010 4:40:55 PM , Rating: 4
"E-ink is an old technology that's hardly moving forward"

Come again? E-ink is one of the fastest progressing technologies around. It's continually improving not only in cost of production, but in dpi resolution, update speed, and even color reproduction.

An LCD based E-reader is a non-starter. Battery life is too low, and trying to read it in sunlight is like having your teeth worked on with power tools. E-Ink is going to be here a good long while.

RE: Amazon dropping eBook readers?
By Justin Time on 2/4/2010 5:11:15 PM , Rating: 2
More importantly, even in low-light conditions, LCDs are not as good as eInk for extended reading.

Backlit LCD screens emit light, so you are looking into a light-source... which becomes tiring to read from for extended periods.

eInk is reflective technology, and gives an experience similar to reading from paper.

RE: Amazon dropping eBook readers?
By adntaylor on 2/4/2010 6:52:52 PM , Rating: 2
You're right about backlit LCDs, but not all LCDs are necessarily backlit.

Pixel Qi's approach is to offer an LCD that can operate either as a fully reflective display (i.e. no eye strain) with higher resolution than e-Ink but while also allowing you to display full colour and video if you turn the backlight on.

Even conventional mobile LCDs are partially reflective so do not strain eyes as much as fully emissive displays.

OLEDs are 100% emissive, so are as bad as CRTs for eye strain.

By porkpie on 2/4/2010 9:20:57 PM , Rating: 2
The review I saw of Pixel Qi's display said it had limited resolution and viewing angles. An interesting tech to be sure, but still waaaay early to write off E-ink...especially when you still have to deal with the battery life issue (LCDs require power all the time).

BTW, color e-Ink displays are on the way as well.

"OLEDs are 100% emissive, so are as bad as CRTs for eye strain. "

Huh? The problem with CRTs wasn't that they were emissive. The phosphor persistance was so low that displays all had flicker, even when refreshed 120khz or faster. Of course, that high speed refresh had benefits too...not even the best LCDs today can touch CRT for displaying high-speed motion.

RE: Amazon dropping eBook readers?
By Keeir on 2/4/2010 5:50:55 PM , Rating: 3
Battery life is too low

I completely agree. The so called "expert" in this matter is just following convention.

I think some of the biggest complaints from users of the Kindle are the relatively awkward placement of buttons.

Just because E-ink can't keep up with the way Touch Screens are used in LCD land, doesn't mean Touch Screens can't be used to good effect in E-Ink Land.

If the touch screens are as cheap as stated in the Article, then its probably -cheaper- for Amazon to make a touch screen Kindle than a buttoned kindle! as a bonus, the form factor will appear better (greater percentage screen).

RE: Amazon dropping eBook readers?
By ElderTech on 2/4/2010 8:30:29 PM , Rating: 2
"It says it can deliver completely transparent, touch-sensitive displays at a cost of under $10/sq. foot."

From this quote it appears the transparent touch-sensitive display could be overlaid on another, like the E-Ink to merge two technologies, with the benefits of both. We'll just have to see what evolves from this new company and it's technology, but it does sound very promising.

By Oregonian2 on 2/4/2010 10:45:36 PM , Rating: 2
Sony already has a model eBook reader that has a touch screen on top of the eInk display.

By namechamps on 2/5/2010 8:28:18 AM , Rating: 2
I think that is the goal.

No reason why touch-sensitive layer can't be overlaid on any type of screen. Hell you could make a multitouch CRT if you wanted to.

Evem ipods are a touch-sensitive layer on top of a traditional LCD screen.

People are incorrectly equating touch w/ LCD as if they are somehow strongly bonded. The ipod/ipad is simply LCD + touch. Amazon hopefuly will produce eink + touch. Eventually all cellphones will be OLED + touch.

By msomeoneelsez on 2/6/2010 3:25:31 AM , Rating: 2
Thats exactly what I was thinking.

Note, this isn't just touch overlays, they are saying it is a totally transparent display as well. Overlay this display, assuming it does well for videos etc. over an e-ink and you're set.

By KoolAidMan1 on 2/5/2010 2:28:28 AM , Rating: 2
e-ink is where the Kindle gains part of its value (the other part being the fantastic cloud service).

Reading on e-paper is a fundamentally different experience from reading an LCD. It limits the Kindle's uses because it has such slow refresh rate, but it is exceptional at the thing it was made for: reading for long stretches of time.

The relative issues with LCD are eyestrain, sharpness, and battery life, but otherwise its great for many other things. I guess the holy grail would be color e-ink displays with LCD like refresh rates, that would be great. :)

By namechamps on 2/5/2010 8:13:31 AM , Rating: 2
Why would anyone want to read on LCD screen?

I dare you to read 1 hour straight on both an eink display and a netbook,laptop, tablet with blacklit LCD display.

There is a reason why we shine a light on books we don't shine a light through them to see the letters.

If eink goes away to replaced by the vastly inferior LCD displays then I have no 0.0% interest in ebooks. Ever.

RE: Amazon dropping eBook readers?
By Smilin on 2/5/2010 8:30:10 AM , Rating: 2
E-ink is an old technology that's hardly moving forward. If people demand lcd, which is continually progressing even still, then this is where Amazon should focus their business.

This is absolutely false. At CES just a few weeks back they were demoing a product with full color e-Ink and refresh rates fast enough to display video.

E-Ink is never appreciated until you own a device with it. Sure you'll be impressed if you just pick one up and check it out, but if you really use one to read a whole book you'll really get it. With e-ink you are able to forget that you are reading on an electronic device. With LCD this never happens.

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