Print 42 comment(s) - last by rudy.. on Feb 7 at 10:14 PM

Toyota just can't catch a break these days..

Toyota just hasn't been able to catch a break in the past few weeks. The company has been faced with loads of bad press surrounding the accelerator pedals in eight of its most popular vehicles sold in the U.S., including the best-selling car in the country: the Camry.

In order to fully grasp the situation at hand, Toyota (which was prodded by the NHTSA) took the drastic step of stopping sales on on the eight models in order to solve the problem. Luckily, Toyota was able to find a fix for the problem and dealerships are staying open late in order to accommodate the influx of customers rushing to have their vehicles fixed.

To make matters worse, Transportation Secretary Ray LaHood poured more salt on the wounds earlier this week by stating, “If anybody owns one of these vehicles, stop driving it. And take it to a Toyota dealer.” LaHood later backtracked from the statements, adding, “What I said in there was obviously a misstatement. If you own one of these cars, or if you’re in doubt, take it to the dealer."

Unfortunately, the damage had already been done and already worried Toyota owners were sent into a frenzy over the TV, print, and internet reports parroting LaHood's comments.

And if the past two weeks haven't been bad enough for the company, there is now bad news in store for its crown jewel: the 2010 Prius. Toyota posting the following blurb on its press site regarding the problem:

In certain 2010 model year Prius vehicles, Toyota has received reports that some customers have experienced inconsistent brake feel when the vehicle is driven over potholes, bumps or slippery road surfaces. 

Toyota is currently in the process of confirming these reports and investigating the vehicle driving conditions under which the reported phenomenon occurs. It would be premature to comment until the investigation has been completed.

Apparently, the problem lies with an ABS software glitch that causes less than a second delay between when braking pressure is first applied and the actual brakes engage. "The driver steps on the brake, and they do not get as full of a braking feel as expected," said a Toyota spokesman to CNN.

According to Toyota officials, the problem occurs most frequently on bumpy or icy roads.

Toyota said that it fixed the software problem in Prius vehicles manufactured since January. However, the company has made no mention of when it plans to apply a fix to the 2010 Prius hybrids produced before January.

Toyota's third-generation Prius has been a hit around the world. It was the best-selling vehicle in Japan during 2009 and it trounces the hybrid competition in U.S. sales on a continual basis. The Prius' domination is so apparent that Honda engineers/designers are going back to the drawing board -- again -- to develop a hybrid vehicle that can actually beat the Prius in fuel efficiency.

Toyota is going to have a rough few months ahead as safety concerns surrounding its vehicles continue to play out in the media. The company's sales are already suffering -- January U.S. sales were down 12 percent (year-over-year) for the Toyota brand while sales at rival Ford were up a whopping 24 percent. Up-and-comer Hyundai also saw its sales rise by 24 percent during the same period. February sales numbers for Toyota will likely be a blood bath.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Brandon Hill on 2/4/2010 11:43:24 AM , Rating: 2
I hear ya man. My previous car was a 1995 Toyota Camry LE -- that car was overengineered and overbuilt like crazy. There have been numerous stories about how much money Toyota poured into that generation ('92 - '96). The '97 Camry was an exercise in decontenting and cost reducing and was an inferior vehicle (IMHO).

But I got the Camry when it had 80,000 miles on it and I put another 80,000 miles on it myself. It wasn't until the very end of my ownership (probably the last 5,000 miles) with the vehicle that it started having issues. The rear main seal went, the rear struts went caput, the steering rack started leaking, and something else went bonkers. It was $400 here, $500 there, another $200 there. I decided to just sell it and get a new vehicle.

But I had more good times than bad with that vehicle -- I still miss it.

RE: It's a good time to get a deal on a Toyota.
By Spuke on 2/4/2010 12:43:19 PM , Rating: 1
The '97 Camry was an exercise in decontenting and cost reducing and was an inferior vehicle (IMHO).
I had the total opposite experience with my 98 Camry. It was the most reliable car I've ever owned. Didn't require anything except routine maintenance. My 2004 Tundra was the same although there were two recalls on it (didn't experience the problems that it was recalled for).

By Brandon Hill on 2/4/2010 1:34:22 PM , Rating: 2
I didn't say it wasn't reliable -- just that Toyota really skimped out the overbuilt nature of the previous generation. The reliability was still there, but it was cost reduced to the extreme and it was clearly evident.

The interior was cheaper, the pneumatic hood struts were replaced with prop rods, etc. Here's a good, long read on the '92-'96 Camrys:

A little blurb:

The U.S. staff wanted a premium product, according to Hostetter. That meant it had to be wider to allow for the styling and aerodynamic shape they wanted. "That caused Japan heartache because Japan has width restrictions," he says. "So we had two widths of cars — for Japan and for the U.S. We also campaigned for a 3.0-liter V-6. All the competitors were V-6-only or V-6-dominated. So we upgraded the V-6 and had a four-cylinder with balance shafts with good fuel economy and performance."

Ishizaka worked to persuade his colleagues in Japan to listen to the American argument. "It was kind of a long, tiring persuasion," the 67-year-old recalls

The result was that Toyota was lifted from a niche player to one that would take the market head-on. The 1992 Camry impressed the competition, even at Ford Motor Co., according to Hostetter, a former Ford man.

Ford was still reveling in the success of the Taurus, but "this car shocked Ford," he says, "because quality went up by so much."

"It was a difficult price range, but that was where the buyers and market were going," Hostetter says. "That established the Camry brand. It was a hidden secret that this was a Lexus. It even had the hydraulically powered fans that we borrowed from the ES 300. There were some who said the 1992 was too big an improvement and step up. But we wanted to make a total commitment to the car."

That Toyota is unfortunately gone :(

By Spuke on 2/4/2010 1:56:06 PM , Rating: 2
I didn't say it wasn't reliable -- just that Toyota really skimped out the overbuilt nature of the previous generation. The reliability was still there, but it was cost reduced to the extreme and it was clearly evident.
I had no idea. Thanks for the info. Still not a big deal with me but if you owned the old car and the new car was not as "good", I could see the disappointment. Between you and me, I really don't expect much from cars in that segment so the decontenting doesn't surprise me much. These are the bottom line, bread and butter cars, if there's some cutting needed, there's where it's going to happen. Regardless, thanks for that info.

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki