Apple fans have indicated claimed the tablet will kill less
full-featured e-Book readers like the Amazon Kindle or recent Sony
Pocket Reader. If that's the case, these competitors sure
seem unusually nonchalant.
Sony, which actually competes with
the tablet in two arenas -- eReaders (Sony Reader series) and mobile
Go) -- says that it may actually get a boost from the iPad.
States Steve Haber, president of Sony’s Digital
Reading Division, "The introduction of another mobile device,
which includes digital reading as part of its functionality, is a
good thing for the digital book business. Mobile devices with
reading capabilities will play a key role in the paradigm shift from
analog to digital content. At Sony, we’re focused on devices
optimized for digital reading and believe that digital books sales
will surpass print sales within five years, if not
Predicting the demise of print sales is
certainly a bold move, but not a terribly new one; Amazon and Sony
have been trumpeting that line for some time now. The more
interesting tidbit is that Sony actually thinks the increased
attention about tablets and digital books surrounding the iPhone will
actually help Sony's sales.
Sony certainly has a lot of
business savvy in the field of digital books. It is second only
to Amazon in this arena, and it is estimated to own 35 percent of the
market, selling an estimated 1 million units in 2009.
advantage it has over its new Apple competitor is perhaps a less
obtrusive name; since its announcement the iPad has been lampooned by
many readers who say it sounds like a feminine hygiene product.
Annie Colbert on the blog "Holy Kaw!", "With "iTampon"
quickly emerging as a trending Twitter topic, it's probably safe to
say that many women found themselves cringing as they asked, 'Do any
women work at Apple?'"
Ironically, the new Apple
wonder-product shares its name with a fictional device devised in a
MadTV skit -- an Apple feminine hygiene device called the iPad.
Writes "Dontstealmypen" a
particularly prolific Twitter, "Will women send their
husbands to the Apple store to buy iPads?" and "The
iPad—Another embarrassing topic I get to discuss with my kids."