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Internet reaction of the Apple's new tablet the iPad has featured many mocking remarks. Many say the device's name sounds like a feminine hygiene product.
Many in public say the device's name sounds like a feminine hygiene product

On Wednesday Apple aired its long awaited tablet computer, which it dubbed the iPad.  Basically an oversized iPhone/iPod Touch, the new device hopes to capitalize on the popularity of these smaller products, filling the same niche as more traditional netbooks and UMPCs. 

Some Apple fans have indicated claimed the tablet will kill less full-featured e-Book readers like the Amazon Kindle or recent Sony Pocket Reader.  If that's the case, these competitors sure seem unusually nonchalant.

Sony, which actually competes with the tablet in two arenas -- eReaders (Sony Reader series) and mobile gaming (PSP Go) -- says that it may actually get a boost from the iPad. 

States  Steve Haber, president of Sony’s Digital Reading Division, "The introduction of another mobile device, which includes digital reading as part of its functionality, is a good thing for the digital book business.  Mobile devices with reading capabilities will play a key role in the paradigm shift from analog to digital content. At Sony, we’re focused on devices optimized for digital reading and believe that digital books sales will surpass print sales within five years, if not sooner."

Predicting the demise of print sales is certainly a bold move, but not a terribly new one; Amazon and Sony have been trumpeting that line for some time now.  The more interesting tidbit is that Sony actually thinks the increased attention about tablets and digital books surrounding the iPhone will actually help Sony's sales.

Sony certainly has a lot of business savvy in the field of digital books.  It is second only to Amazon in this arena, and it is estimated to own 35 percent of the market, selling an estimated 1 million units in 2009. 

One advantage it has over its new Apple competitor is perhaps a less obtrusive name; since its announcement the iPad has been lampooned by many readers who say it sounds like a feminine hygiene product.  Describes Annie Colbert on the blog "Holy Kaw!", "With "iTampon" quickly emerging as a trending Twitter topic, it's probably safe to say that many women found themselves cringing as they asked, 'Do any women work at Apple?'"

Ironically, the new Apple wonder-product shares its name with a fictional device devised in a MadTV skit -- an Apple feminine hygiene device called the iPad.  Writes "Dontstealmypen" a particularly prolific Twitter, "Will women send their husbands to the Apple store to buy iPads?" and "The iPad—Another embarrassing topic I get to discuss with my kids."



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RE: Print Advertising
By RjBass on 1/29/2010 12:57:47 PM , Rating: 3
Yes but what good is putting an ad in a newspaper when nobody reads it?

The Kansas City Star has resorted to sending out their entire Sunday ads sections to residents of the Kansas City metro area for free, just so that they can keep their ad revenue going strong by saying that nearly all residents of the metro areas still read the paper.

Truth is, most people just move the ad section of the paper from their doorstep directly to the recycle bin without ever looking at it.


RE: Print Advertising
By Oregonian2 on 1/29/2010 2:01:52 PM , Rating: 2
Undoubtedly true, in the same way the vast majority of folk in that area probably ignore Craig's list daily as well. Just that it doesn't cost anything to do that, while the paper has some incremental cost.

One only looks at the ads (or Craigslist) when one is actually looking to buy something (used/cheap) specific -- and that's probably something that happens infrequently. Certainly is for me anyway.

P.S. - I think I read that eBay was dropping their ad insertion fee (taking the sales-cut only).


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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