Print 75 comment(s) - last by decembersun.. on Feb 22 at 4:44 PM

The Type 8 shuttlecraft (Click to expand)
With purchase of a Macho drink

Our initial coverage of the Star Trek Online MMO yesterday quickly became a top story. One of the concerns voiced by readers was pricing, with a particular reluctance to shell out money for a game without trying out a demo version first.

Atari, the publisher of STO, has partnered up with Del Taco to provide a free trial of the game. Customers who purchase a Macho-sized drink at Del Taco will receive a free limited edition Star Trek collector’s cup and a free trial of Star Trek Online while supplies last. Each collector’s cup will have an individual peel code that can be redeemed for a 48-hour free trial of Star Trek Online at" rel="nofollow, with up to four codes redeemable. As an added bonus, customers that redeem the maximum four codes will receive an extra 48-hours of access to the game for a total of 10 full days.

Additionally, if consumers choose to purchase the game after their free trial, they will receive a free Type-8 Shuttlecraft "pet" add-on for their Starship, available exclusively from Del Taco.

“Early response to Star Trek Online has been tremendous,” said Jim Wilson, CEO and President of  Atari. “Our partnership with Del Taco brings this unique sci-fi massively open online game to an even broader mainstream audience as well as avid Star Trek fans.”

“We’re excited to be partnering with Atari and the Star Trek franchise,” said John Cappasola, Vice President of Marketing at Del Taco. “We think our customers are going to enjoy the collectible cups as well as the opportunity to get a free trial of the Star Trek Online game.

Free trial time will be applied beginning when  the code is redeemed, with all free trial time expiring March 15, 2010. The caveat is that customers will have to download a copy of the game, as well as sign up for an account in order to participate.

All digital and retail copies of Star Trek Online come with 30 days of gameplay, but a subscription is required beyond that initial period. Star Trek Online launches officially on February 2.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Still not buying
By IdBuRnS on 1/28/2010 9:22:55 AM , Rating: 2
Very few MMOs start out with a free trial, why should this one be any different. Hell neither Aion or Champions Online have trials and they've been out for how long?

RE: Still not buying
By bug77 on 1/28/2010 10:18:21 AM , Rating: 2
The point is, if you think you must charge 4 months' worth of subscriptions just for the client, it actually means you're admitting you won;t get that money otherwise. Because you don't expect people to actually pay to play for 4 months.

RE: Still not buying
By lightfoot on 1/28/2010 2:21:23 PM , Rating: 4
Or you're trying to offset your development costs in a timely manner so that your investors will allow you to stay in business...

RE: Still not buying
By Tewt on 1/31/2010 2:43:38 AM , Rating: 2
Champions offered trials from the very beginning in the form of referrals from whoever signed up for a lifetime subscription. Recently(within the past month) they have offered an unlimited trial of the game. While that sounds nice, it is worthless because you are stuck in the tutorial and have no access to the Powerhouse to get new powers or your travel power.

One guy even leveled his character in there to 40 just to do it.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki