Print 75 comment(s) - last by decembersun.. on Feb 22 at 4:44 PM

The Type 8 shuttlecraft (Click to expand)
With purchase of a Macho drink

Our initial coverage of the Star Trek Online MMO yesterday quickly became a top story. One of the concerns voiced by readers was pricing, with a particular reluctance to shell out money for a game without trying out a demo version first.

Atari, the publisher of STO, has partnered up with Del Taco to provide a free trial of the game. Customers who purchase a Macho-sized drink at Del Taco will receive a free limited edition Star Trek collector’s cup and a free trial of Star Trek Online while supplies last. Each collector’s cup will have an individual peel code that can be redeemed for a 48-hour free trial of Star Trek Online at" rel="nofollow, with up to four codes redeemable. As an added bonus, customers that redeem the maximum four codes will receive an extra 48-hours of access to the game for a total of 10 full days.

Additionally, if consumers choose to purchase the game after their free trial, they will receive a free Type-8 Shuttlecraft "pet" add-on for their Starship, available exclusively from Del Taco.

“Early response to Star Trek Online has been tremendous,” said Jim Wilson, CEO and President of  Atari. “Our partnership with Del Taco brings this unique sci-fi massively open online game to an even broader mainstream audience as well as avid Star Trek fans.”

“We’re excited to be partnering with Atari and the Star Trek franchise,” said John Cappasola, Vice President of Marketing at Del Taco. “We think our customers are going to enjoy the collectible cups as well as the opportunity to get a free trial of the Star Trek Online game.

Free trial time will be applied beginning when  the code is redeemed, with all free trial time expiring March 15, 2010. The caveat is that customers will have to download a copy of the game, as well as sign up for an account in order to participate.

All digital and retail copies of Star Trek Online come with 30 days of gameplay, but a subscription is required beyond that initial period. Star Trek Online launches officially on February 2.

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Still not buying
By bug77 on 1/28/2010 9:22:02 AM , Rating: 3
My stance on this pricing model is pretty clear: if you really think your game is worth the subscription money, then have the guts to give the client away for free. Otherwise, it's just hit'n run, like most titles these days.

RE: Still not buying
By IdBuRnS on 1/28/2010 9:22:55 AM , Rating: 2
Very few MMOs start out with a free trial, why should this one be any different. Hell neither Aion or Champions Online have trials and they've been out for how long?

RE: Still not buying
By bug77 on 1/28/2010 10:18:21 AM , Rating: 2
The point is, if you think you must charge 4 months' worth of subscriptions just for the client, it actually means you're admitting you won;t get that money otherwise. Because you don't expect people to actually pay to play for 4 months.

RE: Still not buying
By lightfoot on 1/28/2010 2:21:23 PM , Rating: 4
Or you're trying to offset your development costs in a timely manner so that your investors will allow you to stay in business...

RE: Still not buying
By Tewt on 1/31/2010 2:43:38 AM , Rating: 2
Champions offered trials from the very beginning in the form of referrals from whoever signed up for a lifetime subscription. Recently(within the past month) they have offered an unlimited trial of the game. While that sounds nice, it is worthless because you are stuck in the tutorial and have no access to the Powerhouse to get new powers or your travel power.

One guy even leveled his character in there to 40 just to do it.

RE: Still not buying
By Gul Westfale on 1/28/2010 9:25:51 AM , Rating: 2
and their pricing is rather high. 15 bucks/month? wtf.

RE: Still not buying
By IdBuRnS on 1/28/2010 9:25:15 AM , Rating: 2
Their pricing model is the exact same as World of Warcraft...

With the exception that STO is offering a one-time payment of ~$230 for a lifetime subscription, which is actually a good deal as it works out to only about 18-months of subscriptions costs.

RE: Still not buying
By DigitalFreak on 1/28/2010 11:40:04 AM , Rating: 2
Of course if the game sucks, you're out $280 instead of just $49.99 for the box.

RE: Still not buying
By monomer on 1/28/2010 12:02:23 PM , Rating: 2
Someone had pointed out in the previous article that even if you pay for a lifetime suscription, you can still opt-out if you cancel within the first 30-days that you get free from the purchase of the box.

The thing I worry about is if you like the game, but it doesn't gain any traction, so you're basically stuck playing by yourself on basically empty servers. Or if they pulled a New Game Experience, or whatever it was called in Star Wars Galaxies.

RE: Still not buying
By mindless1 on 1/28/2010 2:26:11 PM , Rating: 2
Remember this is 2010 and the internet, even if the game has very few followers that could still end up being thousands of players, certainly hundreds online at any one moment in time.

RE: Still not buying
By UNHchabo on 1/28/2010 4:06:42 PM , Rating: 2
Yeah, I still play a bunch of Half-Life 1 mods, some of them fairly obscure, and there are still always at least a few people playing at any given time. BrainBread, Firearms, The Specialists, and Sven Co-op all have players on at all times of the day.

RE: Still not buying
By Malhavoc on 1/28/2010 12:18:28 PM , Rating: 2
That is standard MMO monthly pricing.

Not making any comments about the game itself as I don't plan to play it.

RE: Still not buying
By Souka on 1/28/2010 1:56:28 PM , Rating: 2
Does't the 1st AT article show $15/month...but rates going up Feb 2nd?


RE: Still not buying
By lightfoot on 1/28/2010 5:21:04 PM , Rating: 2
Nope, the only thing that changes on Feb 2nd is that you won't be able to sign up for the annual or lifetime subscriptions.

If you go month to month it will still be $15.
3 months at a time will be $14 per month.
6 months at a time will be $13 per month.

The 12-month limited time offer works out to be $10 per month.

The lifetime limited time offer works out to either $10 per month for the first two years, or 16 months at the month to month rate of $15.

If anything the rates go up to $15 per month, but at the moment you can get deals as low as $10 per month.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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