Print 65 comment(s) - last by Spuke.. on Jan 29 at 1:31 PM

2010 Honda Insight

Honda CR-Z

2010 Toyota Prius
Honda still can't find the magic recipe to beat the Prius

When it comes to hybrid vehicles, it appears that Honda just can't catch a break. Its first generation Insight hybrid was the first such vehicle to hit American soil a decade ago, however, the vehicle was a sales failure. Honda went on to develop a Civic Hybrid which hasn't exactly been a Prius competitor in terms of sales and the company's Accord Hybrid, like the Insight before it, failed in the marketplace.

Honda looked to go after Toyota's Prius again with a larger, second generation Insight. However, Honda again ran into a brick wall. Honda managed to undercut the Prius by a few thousand dollars, but also did so with a much smaller vehicle that was not as fast, not as tech-laden, and not nearly as fuel efficient as the third-generation Prius. When it comes to actual vehicle sales, the numbers don't lie. Honda sold roughly 20,500 Insights during 2009 in the U.S. -- Toyota, on the other hand, sold nearly 140,000 Prius hybrids.

"Are we happy with how sales are going? No, we're not happy," said American Honda executive VP John Mendel.

Faced with the prospect of another dud in the hybrid marketplace, Honda chief Takanobu Ito is calling on his engineers to develop a vehicle that will "Out Prius" the Prius according to Automotive News. Ito wants a hybrid that will be able to exceed the stellar fuel economy ratings of Toyota's crown jewel. Toyota's Prius is rated at 50 mpg (city/highway combined) while the smaller Insight is rated at just 41 mpg (city/highway combined).

"We want to develop and expand our hybrids," said Ito earlier this month in Detroit. "We made some major sacrifices to shift people and resources to do that."

While Honda looks like it will have its hands full developing a vehicle to topple the Prius, it has also just launched a new "sporty" hybrid aimed at enthusiasts. The CR-Z can be had with a manual transmission, but fuel economy junkies should be warned -- choosing to the manual will result in a serious hit to city fuel economy. A CR-Z equipped with a continuously variable transmission (CVT) will be rated at 36/38 mpg (city/highway). Opting for the six-speed manual transmission, however, will cut those numbers to 31/37 mpg.

For comparison, a Mini Cooper (six-speed manual) gets 28/37 mpg without the need for hybrid components.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

How is Chevy supposed to compete?
By HighWing on 1/25/2010 5:42:56 PM , Rating: 2
I'm surprised this hasn't been said already, but if Honda is having trouble competing against Toyota then how well can Chevy really expect to do with their offering?

I only say this because it's seems Chevy is banking all their money, and arguably their ability to be profitable, on the success of the Volt. Yet right here we see another company that is doing better financially but still struggling to even post numbers half as good as Toyota in the Hybrid market.

We already have reports that the Volt has some limitations that will most likely hurt it's sales in the mid west, ( see heat problems). So one could argue that right out of the door it already is already less appealing to many consumers then the Prius.

Considering all this, the Volt seems to have some tough hurdles to over come if it is to be considered a success. And does Chevy really have the funds to move forward if the first generation does not sell well?

RE: How is Chevy supposed to compete?
By Penti on 1/26/2010 6:11:01 PM , Rating: 2
Volt is not meant to be a success. It's a showpiece on the road.

It also don't compete with the Prius, which is a Series-parallel hybrid and not a plug-in series hybrid. Prius is also a mass produced cheap car that has sold more then 1.43 million units.

And the Chevrolet Volt might begin in the scales of 10 000 vehicles a year. They will sell every car of the first generation. As said it's just a showcase, and they just plan to scale it up to 60 000 vehicles a year at the Chevy plant. However in which scale Opel and Vauxhall will produce them is another question. It's very much a showpiece as said and not meant to be any thing else, and it's not like any other company has a plug-in series hybrid ready for mass production. Series-parallel/Parallel hybrids are a whole different beast. You pretty much just drop in a engine that has a small battery and electric motor attached to it. Not designing whole new batteries and integrate them into the chassi. Like with the Volt.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki