backtop


Print 118 comment(s) - last by Aloonatic.. on Jan 27 at 5:09 AM


  (Source: 20th Century Fox)
Nothing can seem to stop worldwide audiences' love of Cameron's sci-fi epic

While some may criticize it as unoriginal for parallels to past movies and literature, James Cameron's latest masterpiece, Avatar is a smash hit among critics and moviegoers alike. 

Fueled by strong sales of more expensive 3D movie tickets and fueled by a viral marketing campaign online and off, Avatar proved a triumph in a hit or miss market that's seen even veterans like Harrison Ford recently deliver painful flops.  If Avatar has one problem it's that it's having a hard time keeping up with international demand, as the film quickly raked in over $1B USD within only three weeks of its December 10, 2009 release.

From a tech and science standpoint Avatar is landmark success for 3D animation, marking the first time audiences have embraced (for the most part) emotive human-like 3D characters alongside living ones in a drama flick.  The animation pushes the boundaries of current work, as does the xenobiology featured in the film (Avatar hired a team of experienced biologists to help develop the flora and fauna of the fictional world of Na'vi).

Now Avatar is about to make history as it is expected today to become the highest grossing film ever, sinking the Titanic's record total of $1.843B USD.  What is particularly impressive is how quickly Avatar pulled in the total, reaching $1.841B USD over the weekend, after only six weeks in theaters, and less than that in some foreign markets. 

In many countries, Avatar has become the top grossing U.S. film in their history, and even among their total top grossing films -- a remarkable achievement in countries with strong film industries like France.  Internationally the film has earned $1.288B USD, despite getting a bumped from China's standard theaters for a new Chow Yun Fat epic about the Chinese philosopher Confucius (Avatar continues to play in around 900 of China's 3D theaters).

Even as Avatar rolls towards the epic mark of becoming the first movie to break $2B USD, Cameron has announced that two sequels are in the works.  Considering Fox may have spent more than $300M USD on the film, that's great news for the 3D animation industry.

With its success, Avatar has drawn some backlash.  The U.S. Marine Corps disliked the unflattering depiction of the mercenary marine army whose leadership was corrupted by greed and bloodlust.  Others loved Avatar so much that they reported depression and suicidal thoughts out of regret they could not live in the movie's fantasy world.  And still others have complained of the film being too similar to past work, varying from Pocahontas (first popularized to the masses by the 19th century burlesque The Gentle Savage) to Braveheart.

Critics, for the most part, have been deaf to such criticism.  They rewarded Avatar with awards for Best Motion Picture and Best Director and the 2010 Golden Globe Awards.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: pointless comparison
By callmeroy on 1/25/2010 2:44:13 PM , Rating: 2
I don't think your point is completely invalid -- naturally as time goes on certain movies will appear to sell more because the price of the tickets go up.

On the other hand unless people stop having kids, population increases over time as well -- so, one might argue (at least over time) number of ticket sales isn't completely accurate either.

Finally --- the success of this movie , has nothing to do with anything except for the visuals. Why folks are shocked at this is mind boggling to me...we live in the age of the almighty electronic gadget and "our" kids are raised on video games....so why are we shocked that a movie that looks like a video game, more or less, strikes a popular chord with audiences.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki