backtop


Print 13 comment(s) - last by CENGJINYIWEI.. on Jan 31 at 7:46 AM

Shooters target the average gamer, the 34 year old male

Reuters reports that the video game market has matured to the point that many of the top titles being launched are now aimed at adults. One of the most popular genres in the gaming market are shooters and most of these games are now targeted at players 18 and up.

Shooters generate huge amounts of money for developers and one of the strongest selling shooters in years has been Call of Duty: Modern Warfare 2. The game racked up $310 million in sales in the first 24 hours it was out, has gone on to sell over $1 billion globally and is still selling well.

Sony is set to enter into the shooter market with a new game called MAG (Massive Action Game). The title is targeting the average gamer, said to be a 34-year-old male. MAG pits up to 256 players in one combat environment and uses a global oil crisis as the catalyst for war in real world locations.

Zipper Interactive -- developer of MAG -- president Brian Soderburg said, "I think what we have done differently ... is that we've created real cause and effect within the many different objectives and sub-objectives that have to be done to win the war, just like a real battlefield."

The game targets the core audience of gamers, 13 to 34 year old males. However, demographics are changing according to game developers and more and more women and players over the age of 34 are starting to play games.

Michael Cai from research firm Interpret said, "The core audience of shooter games remains 13 to 34 year old males, who make up more than 60 percent of the total audience, but the genre has broadened its appeal in recent years with popular titles such as "Call of Duty" and "Halo." Older males and even female gamers have latched on to the genre. A big part of the growing popularity of shooter games can be attributed to online multiplayer functionalities."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Disappointed
By ajfink on 1/26/2010 4:19:09 AM , Rating: 2
The main reason is that, since Duke Nukem 3D, video games and video game violence have become more mainstream and much hotter topics for the media, politicians, and parents.

Essentially, back then this sort of thing could slip through. If Duke Nukem 3D were re-made on a modern engine and platform (which would be bit-chin, to quote the Dukeness himself), it would be slapped with an "M" rating, there would be protests by congressmen, parents organizations, and whoever else wanted to get into the fray.

Duke Nukem isn't Duke Nukem without the gratuitous sex and violence - which are two things people are becoming increasingly afraid to try and sell in games.


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

















botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki