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Shooters target the average gamer, the 34 year old male

Reuters reports that the video game market has matured to the point that many of the top titles being launched are now aimed at adults. One of the most popular genres in the gaming market are shooters and most of these games are now targeted at players 18 and up.

Shooters generate huge amounts of money for developers and one of the strongest selling shooters in years has been Call of Duty: Modern Warfare 2. The game racked up $310 million in sales in the first 24 hours it was out, has gone on to sell over $1 billion globally and is still selling well.

Sony is set to enter into the shooter market with a new game called MAG (Massive Action Game). The title is targeting the average gamer, said to be a 34-year-old male. MAG pits up to 256 players in one combat environment and uses a global oil crisis as the catalyst for war in real world locations.

Zipper Interactive -- developer of MAG -- president Brian Soderburg said, "I think what we have done differently ... is that we've created real cause and effect within the many different objectives and sub-objectives that have to be done to win the war, just like a real battlefield."

The game targets the core audience of gamers, 13 to 34 year old males. However, demographics are changing according to game developers and more and more women and players over the age of 34 are starting to play games.

Michael Cai from research firm Interpret said, "The core audience of shooter games remains 13 to 34 year old males, who make up more than 60 percent of the total audience, but the genre has broadened its appeal in recent years with popular titles such as "Call of Duty" and "Halo." Older males and even female gamers have latched on to the genre. A big part of the growing popularity of shooter games can be attributed to online multiplayer functionalities."



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Well **** me sideways
By Regs on 1/21/2010 3:55:46 PM , Rating: 3
This will explain the creation of Iwnet which treats you like a 5 year old with no thumbs.

The only thing that is targeted to adults in these games are the EULA and license agreements that only a 60 year old lawyer can read.




RE: Well **** me sideways
By Morphine06 on 1/25/2010 10:31:44 AM , Rating: 4
The lack of dedicated servers for the PC version of CODMW2 was the reason I didn't and won't buy that game. They took the community out of the game.

As for more women playing games, I've seen it with my own eyes. I bought TF2 on sale for my wife's computer just because it was so cheap. I wanted her to try it and it took A LOT of convincing. Once she did, she was hooked. Her first FPS. She's now a member of a community, ranked 40th on the server she frequents, and is about to let me get her L4D2.

One reason I think women like gaming is they are surrounded by egos. While we are all trying to kill eachother and prove who's better...she pushes the cart. (the objective of the map). It might seem a little overly simple, but she gets the most points because she does what you need to do to win without any distraction. It works.

Now these points are related. If you remove the dedicted servers, then you lose the community that draws people together. A specific server will have its own demographic. I watched an adult who was new to online gaming attach herself very quickly. Not just to the game, but to the server, their website, and their forums.

And the mods that they claim ruin their games, can be simple but enjoyable to someone. Her massive russian heavy weapons guy sporting her mod supplied bunny ears has become who she is.

I don't know, rant over I guess. But they do treat us like 5 year olds, and they KNOW we aren't. It gets under my skin. I support steam/valve because its the last place an adult can go for a good gaming experience.


RE: Well **** me sideways
By majBUZZ on 1/26/2010 3:07:27 PM , Rating: 2
Id like to see 128 person servers instead of 16, developers should be pushing limits, and always have options. If you dont like 128 player servers then go play on a 32, 8 or whatever person server but have the option. I hate when they go overboard on defining my gaming experience.


RE: Well **** me sideways
By CENGJINYIWEI on 1/31/2010 7:46:54 AM , Rating: 2

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