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Shooters target the average gamer, the 34 year old male

Reuters reports that the video game market has matured to the point that many of the top titles being launched are now aimed at adults. One of the most popular genres in the gaming market are shooters and most of these games are now targeted at players 18 and up.

Shooters generate huge amounts of money for developers and one of the strongest selling shooters in years has been Call of Duty: Modern Warfare 2. The game racked up $310 million in sales in the first 24 hours it was out, has gone on to sell over $1 billion globally and is still selling well.

Sony is set to enter into the shooter market with a new game called MAG (Massive Action Game). The title is targeting the average gamer, said to be a 34-year-old male. MAG pits up to 256 players in one combat environment and uses a global oil crisis as the catalyst for war in real world locations.

Zipper Interactive -- developer of MAG -- president Brian Soderburg said, "I think what we have done differently ... is that we've created real cause and effect within the many different objectives and sub-objectives that have to be done to win the war, just like a real battlefield."

The game targets the core audience of gamers, 13 to 34 year old males. However, demographics are changing according to game developers and more and more women and players over the age of 34 are starting to play games.

Michael Cai from research firm Interpret said, "The core audience of shooter games remains 13 to 34 year old males, who make up more than 60 percent of the total audience, but the genre has broadened its appeal in recent years with popular titles such as "Call of Duty" and "Halo." Older males and even female gamers have latched on to the genre. A big part of the growing popularity of shooter games can be attributed to online multiplayer functionalities."



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Planetside 2 ???
By Reclaimer77 on 1/21/2010 2:53:53 PM , Rating: 2
quote:
Sony is set to enter into the shooter market with a new game called MAG (Massive Action Game). The title is targeting the average gamer, said to be a 34-year-old male. MAG pits up to 256 players in one combat environment and uses a global oil crisis as the catalyst for war in real world locations.


This sounds a lot like Planetside with a few tweeks. For those who don't know, years ago Sony launched an MMOFPS called Planetside which slowly died after 2 or 3 years. It had potential but the technology at the time combined with not everyone having broadband made for some shaky gameplay.

Looking forward to it as long as they don't ruin it this time by shifting the focus of the game to vehicles.




RE: Planetside 2 ???
By bighairycamel on 1/22/2010 10:17:43 AM , Rating: 2
I thought the Mag beta demo was available to anyone for download on the playstation store. I keep forgetting to go download it.


RE: Planetside 2 ???
By Gzus666 on 1/23/2010 11:05:23 PM , Rating: 2
It was, but the beta ended on the first. It was pretty good I thought. Like Call of Duty without all the stupid crap and kids and you actually had to use tactics.


RE: Planetside 2 ???
By CHAOQIANG on 1/25/10, Rating: 0
RE: Planetside 2 ???
By majBUZZ on 1/26/2010 3:01:24 PM , Rating: 2
Die fucking spamer


RE: Planetside 2 ???
By OKMIJN4455 on 1/24/10, Rating: -1
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

















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