Print 29 comment(s) - last by OKMIJN4455.. on Jan 24 at 6:37 AM

Apple is in advanced talks to kick Google out and adopt Microsoft's Bing as its mobile search

Microsoft was the only major player in the smartphone market to lose market share in a recent three-month analysis which concluded in October.  Windows 7 Mobile is delayed and some are claiming that it may be 2011 before we see it released in full form. 

Amid its slumping smartphone business, Microsoft is reaching out to competitors to try to salvage the key assets of its mobile platform, namely mobile version of its Bing search engine.  Microsoft is reportedly in advanced talks with iPhone maker and longtime rival Apple to make Microsoft's Bing the default search engine for the iPhone.

The talks have reportedly been ongoing for two weeks now.  The pair would make strange bedfellows, surely, but they could form a formidable alliance to stand against Google's ever expanding legion of Android handsets.  And since Apple has no major search business unit of its own, the move makes sense from a purely financial standpoint for both parties.

One of the sources who leaked the news comments, "Apple and Google know the other is their primary enemy.  Microsoft is now a pawn in that battle."

The deal would reportedly switch the iPhone's default search from Google to Bing and would involve a partnerships to serve ads to iPhone users.  Currently, only Yahoo and Google are offered as choices for the default search.

Google reportedly pays Apple a flat annual fee to make its search engine the default.  Microsoft may be offering a larger bid, or perhaps a cut of advertising revenue to sweeten the deal.  Microsoft needs the business -- currently Bing sits at a mere 11 percent of November's smartphone search traffic, with Google controlling 86 percent.  As Forrester Research analyst James McQuivey states, "If you have to do a deal with the devil, you might as well deal with the devil that needs you most."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Apple vs. Google
By Pirks on 1/21/2010 2:30:07 AM , Rating: 0
Pirks here disagrees with reader1 about Windows and Internet being dead. Despite content providers being up in arms against PC, piracy, and specifically Windows and Internet as platforms of choice for PC and piracy, I don't see both as dead. Windows is stale and legacy, kind of, yes, but still generates lotsa dough for Redmond. It's not dead, it's just a commodity now. Out of fashion. Internet is most certainly not dead, despite the rampant piracy. One example that shows insanity of reader1: Steam.

Although I must admit reader1 has very consistent and healthy view on Internet and open platforms being losers in the next gen content distribution war. Insane success of Apple, iPod, App Store and iPhone as closed platform proves reader1's arguments. He knows what he's talking about but he's just too radical.

To me B3an is way more idiotic than reader1. Mostly unproven personal attacks from him. Meh, not my kind of opponent in a healthy discussion ;)

RE: Apple vs. Google
By msomeoneelsez on 1/22/2010 7:56:12 PM , Rating: 2
Doesn't a healthy discussion require reason?

Its been a while since I've been on here, and I'll be honest, I'm amazed you have yet to adopt reason as a part of argument.

If you used reason, you would realize that Google is only growing, and they are in fact putting out open source product after open source product, making it free to the consumer. Simple supply and demand will illustrate just how effective that strategy is.

The entire Android platform is advancing much faster than any of Apple's offerings because it is such an easy platform to program for, allowing for both free and paid for apps to compete in the free market that is the Android app market.

Anyways though, I'm done fueling you, I just wanted to make it clear that you have still not accepted the obvious truth that reason is much better than the emotional and first glance arguments that you take.

"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot

Latest Headlines

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki