Print 29 comment(s) - last by OKMIJN4455.. on Jan 24 at 6:37 AM

Apple is in advanced talks to kick Google out and adopt Microsoft's Bing as its mobile search

Microsoft was the only major player in the smartphone market to lose market share in a recent three-month analysis which concluded in October.  Windows 7 Mobile is delayed and some are claiming that it may be 2011 before we see it released in full form. 

Amid its slumping smartphone business, Microsoft is reaching out to competitors to try to salvage the key assets of its mobile platform, namely mobile version of its Bing search engine.  Microsoft is reportedly in advanced talks with iPhone maker and longtime rival Apple to make Microsoft's Bing the default search engine for the iPhone.

The talks have reportedly been ongoing for two weeks now.  The pair would make strange bedfellows, surely, but they could form a formidable alliance to stand against Google's ever expanding legion of Android handsets.  And since Apple has no major search business unit of its own, the move makes sense from a purely financial standpoint for both parties.

One of the sources who leaked the news comments, "Apple and Google know the other is their primary enemy.  Microsoft is now a pawn in that battle."

The deal would reportedly switch the iPhone's default search from Google to Bing and would involve a partnerships to serve ads to iPhone users.  Currently, only Yahoo and Google are offered as choices for the default search.

Google reportedly pays Apple a flat annual fee to make its search engine the default.  Microsoft may be offering a larger bid, or perhaps a cut of advertising revenue to sweeten the deal.  Microsoft needs the business -- currently Bing sits at a mere 11 percent of November's smartphone search traffic, with Google controlling 86 percent.  As Forrester Research analyst James McQuivey states, "If you have to do a deal with the devil, you might as well deal with the devil that needs you most."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Apple vs. Google
By Breathless on 1/20/2010 11:31:37 AM , Rating: 5
It's a dead platform, just like Windows and the Internet.

Now I can clearly see you are out of your mind.

RE: Apple vs. Google
By jRaskell on 1/20/2010 2:25:01 PM , Rating: 2
Now I can clearly see you are out of your mind.

That's only just now clear to you? That's been clear to me for a very long time.

RE: Apple vs. Google
By omnicronx on 1/21/2010 11:19:30 AM , Rating: 2
Ya really.. I don't even answer his posts anymore, and I'm a sucker for feeding the trolls.. He is just trying to get a rouse out of everyone, he probably doesn't even believe the BS that he posts.

RE: Apple vs. Google
By B3an on 1/21/2010 12:02:17 AM , Rating: 2
People should just ignore Reader1, he always makes the most ridiculous apple fanboy comments. And adds to the (very true) stereotype of apple fanboys. He's just like Pirks... maybe he is Pirks?

Anyway, theres no getting through, dont even try.

RE: Apple vs. Google
By Pirks on 1/21/10, Rating: 0
RE: Apple vs. Google
By msomeoneelsez on 1/22/2010 7:56:12 PM , Rating: 2
Doesn't a healthy discussion require reason?

Its been a while since I've been on here, and I'll be honest, I'm amazed you have yet to adopt reason as a part of argument.

If you used reason, you would realize that Google is only growing, and they are in fact putting out open source product after open source product, making it free to the consumer. Simple supply and demand will illustrate just how effective that strategy is.

The entire Android platform is advancing much faster than any of Apple's offerings because it is such an easy platform to program for, allowing for both free and paid for apps to compete in the free market that is the Android app market.

Anyways though, I'm done fueling you, I just wanted to make it clear that you have still not accepted the obvious truth that reason is much better than the emotional and first glance arguments that you take.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki